Read Group To Make Data Suppression Service Available Online

PRLog (Press Release) – Apr 28, 2007 – The firm said that Suppression Online would allow the service to be accessed by

all businesses sending mailings, and enable a fast and responsive return for marketing

campaigns that depend on databases.


   "The read group said clients would be able to download a free data audit

service from the website, which will detail the number of deceased, duplicated records

and incorrect addresses.


   Mark Roy, chief executive and founder of The read group, said: "Some existing

online solutions force businesses with limited budgets to buy more than they require

when they simply want to suppress deceased and gone away [consumers], making such

desirable aspirations inequitable.


   Roy said the service would also benefit larger companies that want to process

data against established market-leading products at a competitive price.


   He added: "The service is an affordable and easy to use solution that literally

does what it says on the tin -- enables you to manage your suppression online."