This intelligence set represents excellent value for money. It includes exclusive global luxury apparel report, along with profiles of five major players in the market: Polo Ralph Lauren, Valentino Fashion Group S.p.A., Tommy Hilfiger Corporation, Giorgio Armani S.p.A, IT Holding S.p.A.
The luxury market is back and stronger than ever, growing at roughly 10-15% annually.
With the number of global millionaires increasing to 8.2 million, greater consumer confidence in the global economy, and line extensions that bring high-end labels to the hands of mass consumers; future growth is a given for luxury fashion houses that innovate. Growth will also be fuelled by the numerous countries worldwide whose consumption for luxury fashion outweigh both salary and available luxury options, and whose economies are growing rapidly.
Use this new report, now in its second edition, to find answers to the following questions:
How is the market growing?
Which regions will see the greatest increase?
Who leads the market and how do they maintain their strong position?
How are designers creating for the mass market i.e. Karl Lagerfeld, creating for H&M?
What are the next product, styling and fabric trends?
Who are the designers to look for in the near future?
Which advertising and branding strategies work best for this market?
What is the future of the luxury apparel market?
Report summary
Chapter 1: Executive summary.
Chapter 2: Introduction.
Chapter 3: The market. High fashion is no longer for celebrities and the 'uber-wealthy'. Trends are now global and move beyond class or social status. This chapter examines the luxury consumer, their income, careers, spending habits, drivers to purchase, identifying three main groups and opportunities to target them dependent on their spend. We have identified the regions where the major spending power exists, market size, shares, growth figures and forecast both globally and regionally for Europe, Asia, US, and the Middle East as well as looking at significant countries. This chapter also highlights significant trends, pricing, production, revenues of the world's major luxury apparel brands, and includes interviews with top industry executives.
Chapter 4: Activities of the major players. This chapter looks into brands and the evolution of "sub-luxury"
Chapter 5: New product development. The luxury market is redefining itself by leveraging tradition and heritage in order to create newly inspired, innovative designer-wear that meets the evolving needs of todays high-end consumer. Use this chapter to find out how major luxury designer-wear brands are achieving continuous growth, identify future trends, and the designers to watch out for.
Chapter 6: Company overviews of the key players. This chapter provides a brief on the true luxury and prestige brands: those that combine exclusivity with appeal to the masses, but appear to be appropriate only to a select, elite few.
Chapter 7: Advertising and promotion for luxury brands. As consumers in the West seek experience and connection, designer-wear companies are forced to be more creative when marketing and promoting to their core shopper. This chapter outlines the methods employed including exclusive events, sponsorship, and online marketing.
Chapter 8: The future for luxury apparel. This chapter evaluates the prospects of the global markets, major players, and consumer trends, including further comments from top industry executives.
A typical profile contains the following information:
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