In this, the seventh product sector report, swimwear and beachwear is reviewed worldwide, providing insightful analysis of an industry that has become global.
The first chapter is an executive summary of the report, and chapter two is an introduction to the report coverage.
Chapter 3 looks at the swimwear and beachwear market, which is valued for 2003 at US$12.65bn. The fundamental marketing issue is the dichotomy between the developed and the developing world. Consequently, the market has been split into the main global developed and developing regions. Forecasts are made for swimwear and beachwear consumption, to 2012.
In chapter 4, a separate review is made of the Western European market. This has been done because of the unusual nature of the market in these developed countries, where usage is declining because of aging populations, whilst at the same time interest appears to be growing, at the upper end of the market.
Moving on from economics, chapter 5 addresses the product, styling and fabric trends that will drive the industry forward. Swimwear is (to put it honestly) a sexy business, where women (and men) can dress to please themselves, their partners or just to “strut their stuff” in front of a wider audience. Consequently, there is a lot of press and industry comment around on the subjects of product, styling, shape, fabric, and “fashion statements”. Pricing is also considered in more detail.
This is followed, in chapter 6, by profiles of some of the major players. Swimwear has a few global companies, but a lot of influential, albeit economically small businesses.
Finally in chapter 7, the future of the swimwear and beachwear industry is mentioned.
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