The value of the world lingerie market in 2004 is estimated at US$29.15bn, 1.6% lower than the figure for 2003. This fall is due to ageing populations in the developed world, fierce retail competition driving prices down and the continued movement of production to lower cost countries.
Today, the fundamental marketing issue in the lingerie business is about the battle for share that takes place between global brands and retailers' own labels worldwide. It is also about consumers' expectations and brand aspirations, lifestyle in the western world and whether the developing world will buy this lifestyle.
Our best-selling first edition quantified the market and examined the position of the major global players. This new study concentrates on brands with a specific stance, the dynamics of the market and what is driving the lingerie apparel sector.
This brand new report reviews the price structure of lingerie, global market value and consumption and offers forecasts to 2012. We also look at brands and price points, product and market positioning and provide company case studies for major international players and emerging brands, including Sara Lee, Triumph and Warnaco.
Chapter coverage of Global market review of lingerie and intimate apparel – forecasts to 2012 - 2005 edition :
Chapters 1 and 2 offer an executive summary and introduction.
In Chapter 3, the price structure of lingerie is reviewed. This matters because so much of the "value" end of the market, particularly from briefs, is composed of packs.
Chapter 4 looks at the total lingerie market, which is valued for 2004 at US$29.15bn. The world market is split into the main global developed and developing regions. Forecasts are made for lingerie consumption, and for selected individual products within lingerie for 2012.
In Chapter 5, brands and their price points are considered - national and international retailers, global and regional lingerie brands and manufacturers in lower cost countries, whose names are unknown to the consumer but important to the industry.
Moving on from economics, Chapter 6 addresses the structure of the industry's marketing, and the consumer typography that will drive the industry forward.
Chapter 7 provides marketing information from the brands that illustrate the character of this apparel sector. Most brands take a particular stance and these are investigated through market position sketches. Includes Sara Lee, VF Corporation, Triumph International, Warnaco, Eveden (Fantasie) and Shirley of Hollywood
In Chapter 8, some unconventional and potentially controversial views are presented on how this apparel product sector will develop in the future.
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