Globalisation and pressures upon companies to lower prices, move fashion to market more quickly and strive for better quality often have negative effects upon workers, developing country communities and the environment. Demands are now being made of companies to take greater social responsibility.
Many leading apparel companies in Europe and the US are paving the way for other industries, by adopting solid corporate social responsibility policies and programs as part of their mission, rather than simply an afterthought or a reaction to critics. This is logical as the apparel industry is labour-intensive, highly competitive and under pressure with issues like sweatshops. Despite these facts it is still lagging behind; out of ten European companies, only two are considered to be socially motivated investors and the US seems to be further behind.
The report describes specific companies' approaches to CSR and the concerns associated with these :
"We're working to be one step ahead to be sure we look at all contingencies, mostly around the fair labour standard," says Celina Adams, community investment manager for Timberland. "With the advent of the internet everything has become so transparent, so you have to be looking at all production situations. Are they paid fairly given local economy and conditions? Do they have access to health care, education and reasonable housing?"
It also outlines the aspects of successful CSR, key steps in implementation, CSR pitfalls, power relationships and ensuring accountability.
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