On the 31st of March 2007 in Riga (Latvia) on the fourth international exhibition “Immovable property Spring – 2007”, in the context of its business program, was held a seminar by Gene Zarkin, the founder of “Zarkin & Partners” Brand Consultancy, on the topic of “How to create a brand giving real results”.
Here are the responses of the participants:
“It’s clear now that sometimes something really important for us is at the bottom of the smallest detail, which can change everything”.
Zolotko Antonina, director
“This seminar gave me the clear picture of what positioning is and some case stories. The practical part is very useful.”
Shumilov Alexander, the head of the business-solutions department
“Important, interesting information that must be used by every business leader. The value of the seminar is a story about the possibility of using positioning technology and also about the effect of surveys on company profit.”
Mishina Ekaterina, director of immovable property projects.
