DAMAC Properties Participates in ‘Ferrari Challenge Championship 2007’

PRLog (Press Release) - Apr 22, 2007 -
Amman, Jordan (April 2007): DAMAC Properties, the largest private sector master developer and luxury lifestyle provider in the Middle East is participating in the Ferrari Challenge Championship 2007. In this championship, DAMAC will have a ‘Ferrari F430 Challenge race car’ customized with DAMAC branding. The   Ferrari F430 Challenge race car will be entrusted to Team Motor www.ferrarimotor.it/index.uk. Team Motor is associated with racing car training and servicing since 1992. The first race of the championship will commence in Monza, Italy, on March 24th.

“We are expanding rapidly and we see this participation in the Ferrari Challenge 2007 as a great step forward for DAMAC Properties into the European market.  DAMAC’s personality reflects luxury, whether it is the elevator or a mirror on the wall or any décor in the apartments. One thing that reflects from all corners of our property is luxury. Today, we are proud to be associated with one of the world’s leading brands – Ferrari, which is also symbolic of high end luxury,” said, Mr. Hussain Sajwani, Chairman DAMAC Holding.

The car will be managed by Ferrari Team Motor and will race in a total of eight rounds to the Challenge held at circuits such as Monza, Misano, Imola, Silverstone, Vallelunga, Mugello and Le Castellet culminating in the finals which takes place in Italy at the Ferrari World Finals. DAMAC’s, pilots are ace young drivers Giacomo Piccini www.giacomopiccini.com , Davide Rigon www.daviderigon.it

“Luxury brand development is time consuming; however we have accelerated the process through our commitment, customer service and world class quality standards. This initiative with Ferrari is yet another unique way of communicating with our target audience in the international marketplace. Through this high-end sports marketing initiative, we are confident that our brand will have a very high brand recall amongst our target audience based in these markets,” said Peter Riddoch, CEO at DAMAC Properties.

Since its debut, the Ferrari Challenge has been one of the most competitive series on the entire Challenge scene, attracting a plethora of top class drivers year after year. The start grids are always packed and the outcomes are often nail-bitingly uncertain right until the very last bend.

In line with the government’s introduction of freehold ownership, DAMAC was the first to introduce iconic properties on all the freehold master planned development launched by Dubai and Abu Dhabi governments. Today DAMAC Properties is spread across 350 million sq. ft. of luxury, with over 6800 customers - across 5 countries. It is a subsidiary of DAMAC Holding established in 1982. DAMAC Holding has now grown into a global conglomerate with more than 7000 employees in over 18 countries.