Consumer demand for trendy plus size clothing which flatters curves versus flattens or hides them has grown dramatically. Two hot designers that cater to real women with their fashion forward designs are Vikki Vi and Lily. “I am very pleased to add Vikki Vi’s new Softwear line to my collection. The fabric is top quality and incredibly soft,” explains Baum. “When you try this new material from Vikki Vi you can see and feel the difference. The style is right on target for the modern plus size woman who demands top quality and fashion forward designs.”
Real Women want to look just as trendy as sexy as their thinner counterparts and hot fashion designer Lily delivers plus size women the fashion they crave. “We decided to add fashions from Lily this spring to our collection because they know how to design for a woman with curves,” said Baum, “If you are plus size and you want to look sexy at an affordable price, Lily is the designer for you.”
Baum created her online retail clothing business to deliver sexy and trendy plus size clothing specifically designed for plus size women. Her successful e-store runs an innovative advertising campaign where real customers are chosen as models for the designer plus size clothes the site sells. Their latest winner, Brandi Miller, was chosen from over six hundred applicants. “As soon as I saw Brandi’s picture I knew she was the one,” explains Baum, herself a former plus size model. “Not only is she beautiful on the outside, she is equally as beautiful on the inside. I see a long and successful plus size modeling career ahead for her”. Brandi will appear in their spring and summer campaigns.
Cherished-Woman.com is currently conducting a search for its next plus size model for their fall campaign. Applicants can visit the web site to get all the details and submit their pictures.
About Cherished-Woman.com:
Cherished-Woman.com, an Internet retailer of trendy plus size clothes, was founded by Nancy Baum, entrepreneur and former plus size model. The upscale boutique features trendy designer plus size fashion aimed at bringing out the natural femininity and vitality of the full-figured woman. Cherished-Woman.com's plus size designer clothes include plus size sweaters and blouses and plus size pants, sexy, slimming Svoboda jeans and other designs by Anna Scholz, Abby Z, Gayla Bentley, Marisa Christina, Gayla Bentley, Jessica Svoboda, and now Vikki Vi and Lily.
