New Ebook “Be Heard with News Releases” Help Entrepreneurs and Consultants Get Noticed

PRLog (Press Release) - Apr 16, 2007 -
New Ebook “Be Heard with News Releases” Help Entrepreneurs and Consultants Get Noticed

Tips and tricks to teach business owners how and why using press releases are so beneficial to their success

Albany, NY – Getting your company’s name out there is the first step in becoming a thriving business owner. Whether you are starting up a new company or simply want a way to increase the publicity of an existing business, you need a mechanism that will get you noticed.  A voice needs to be heard. Others need to understand what it is that makes your business reputable.

Yet, many worthwhile causes and small businesses have failed because they were not able to broadcast their message effectively – or because their competitors were better at it.

To help business managers, entrepreneurs, consultants and nonprofit leaders avoid common mistakes, Cherry Communications is offering a new ebook, “Be Heard with New Releases.” This book offers skills and strategies to write a great news release that get a reporters attention.

“Most new businesses fail within three years – and it’s often due to the fact that many business owners think that simply hanging up an OPEN sign and placing an ad in the yellow pages will attract customers. What it takes is a marketing strategy that’s effective – and in the case of many small business owners – on a limited budget,” says Shannon Cherry, president of Cherry Communications. “That’s where this new ebook comes in. It’s packed with proven techniques that I’ve used as a PR and marketing pro for years. Tactics that will get you heard in the news and by potential clients and customers.”

“Be Heard with News Releases” offers 10 newsworthy ideas to create your own releases, three types of releases and how to use them effectively, the best ways to get your releases out on the web and more so you can learn how to successfully get your company’s name out there. This ebook is available for sale by visiting http://www.beheardsolutions.com/products.htm for just $9.95.

This ebook is written by the leadership of Cherry Communications: Shannon Cherry. A former TV and newspaper journalist, Shannon Cherry, APR, MA is accredited in public relations and has worked in the PR, marketing and fundraising field for more than 15 years. She received her bachelor's degree in communications from SUNY Geneseo and a MA in Communications Administration for the University of Memphis.

Based in the Capital Region of NY, Cherry Communications is a strategic communications firm that works with small businesses, entrepreneurs and nonprofits all over the country to develop results-oriented marketing and public relations programs. For more information, contact Shannon Cherry at 518-248-6592 or email: shannon@cherrycommunications.com.