Automotive Technology Roadmap : The emergence of new technology and process innovations is enabling an explosion both in the range and feature content of new products offered to customers.
To survive, let alone prosper in this highly competitive climate, automotive OEMs and suppliers need to manage the processes of technology development and innovation in an integrated manner within the context of a new business model of product development.
The role of suppliers in developing new technologies is growing. Suppliers are undertaking much of the basic research underlying these developments and working with the vehicle makers to bring their innovations to market.
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