Plus-Size Fashion: Market Assessment
A number of factors have combined to create a good deal of interest in the market for plus-size fashion. The topic of weight has become a cause for national concern, with alarm over the rise in obesity levels being balanced by anxiety about the problem of anorexia and other eating disorders among young women. The latter has led to calls for the fashion industry to accept the fact that a high proportion of women do not conform to the tall, willowy shape that is the fashion designers' ideal. Support for this has come from growing evidence (provided partly by new, more sophisticated methods of measuring body shape) that the shape of the average consumer is changing, with women generally becoming larger and heavier than they were 20 years ago. This report covers the topic.
Table of Contents :
Executive Summary
1. Introduction
Market Definition
2. Strategic Overview
Introduction
Social And Demographic Factors
Commercial And Technological Factors
Background
Trends In Weight
Of Over 25 By Gender And Age, 1993-1999
Of Over 25 By Gender And Age, 1993-1999
For Adults Aged 16 To 74 Years-Old (%), 1997
For Adults Aged 16 To 74 Years-Old (%), 1997
Table 3: Body Mass By Gender And Age (% Of Adults), 1999
Population Trends
By Age Group (000), 1998-2001
Weight And Body Image
Fashion Industry
Technological Developments In Sizing
Retailer Sizing Surveys
National Sizing Survey
2. Strategic Overview
Background
Market Size
Table 5: The Market For Total Women’s Clothing And Plus-Size Women’s Clothing By Value (£M And %), 1997-2001
Table 6: The Market For Total Women’s Clothing And Plus-Size Women’s Clothing (Index Of Value Sales), 1997-2001
Segmentation And Distribution
Extensions Of Standard Ranges
Dedicated Ranges
Plus-Size Specialists
Branded/Designer Ranges
Mail Order And Online
Promotion
3. Pest Analysis
Politcal
Economic
Social
Technological
4. Consumer Dynamics
Table 7: Attitudes To Women’s Clothes Sizing And Plus-Size Fashion (% Of Female Respondents Who Agree), July 2001
Clothes Sizing And Standardisation
(% Of Female Respondents)
(% Of Female Respondents)
Clothes Size
July 2001
July 2001
July 2001
Buying Plus-Size Fashion
(% Of Female Respondents)
(% Of Female Respondents)
(% Of Female Respondents)
In Larger Sizes (% Of Female Respondents)
Table 17: Those Who Do Not Know How Easy/Difficult It Is To Find Clothing In Size 16+ (% Of Female Respondents)
5. Supplier Profiles
Arcadia Group Plc
Table 18: Financial Data For The Arcadia Group Plc (£M), 1998-2000†
Evans
By Brand By Value (£M), 2000 And 2001†
By Brand By Value (£M), 2000 And 2001†
By Brand By Value (%), 2000 And 2001†
By Brand By Value (%), 2000 And 2001†
Marks And Spencer Plc
1999-2001†
New Look Group Plc
Table 22: Financial Data For The New Look Group Plc (£M), 1998-2000†
Etam Plc
Data For Etam Plc (£M), 1998-2000†
Mk One Ltd
H & M Hennes Ltd
Debenhams Plc
Table 24: Financial Data For Debenhams Plc (£M), 1998-2000†
Allders Plc
Table 25: Financial Data For Allders Plc (£M), 1998-2000†
House Of Fraser Plc
Table 26: Financial Data For The House Of Fraser Plc (£M), 1999-2001†
Alexon Group Plc
Jeffrey Rogers Ltd
Elvi Ltd
Anna Scholz
French And Teague
Marina Rinaldi
6. An International Perspective
Plus-Size Activity In The Us
Youth Market
The Plus-Size Retail Environment
Charming Shoppes Inc
Cato
Christopher & Banks
Shopko
Kmart
Ames
Zellers
Size Matters In The EU
7. The Future
Demographic Changes
By Age Group (000), 2002-2006
By Age Group (000), 2002-2006
Economic Trends
Society And The Larger Woman
Clothing Sizes
Developments
Be ‘Normal’?
Forecast Market Size
Table 28: The Forecast Market For Total Women’s Clothing And Plus-Size Women’s Clothing By Value (£M And %), 2002-2005
Table 29: The Forecast Total Women’s Clothing Market And Plus-Size Women’s Clothing Market (Index Of Value Sales), 2002-2005
8. Further Sources
General Sources
Sources
Government And Official Sources
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