According to Peter Hefele, senior vice president of Garden State Nutritionals, the company has a healthy mix of flexible stick packaged products in its pipeline. “We currently produce, and have clients marketing, numerous products available in the stick pack,” says Hefele, “with several others in various stages of product development. All will be marketed through traditional national and international channels of distribution with heavy sampling support and an ad budget for each.”
Making it easy for Garden State Nutritionals is the company that brought stick pack technology to the U.S., Technical Help in Engineering and Marketing (T.H.E.M.) of Marlton, New Jersey. In fact, you can credit T.H.E.M. for having a hand in almost every stick pack product on the market in North America today.
“Garden State developed a strategic alliance with T.H.E.M in order to deliver to its clients the industry’s best-in-class packaging solution focused on portability. Together we are stimulating unprecedented growth in new products and condition-specific categories,”
Hefele credits his business development and product development teams for identifying the need to use stick packs and for following up on recommendations that identified T.H.E.M as the company to bring Garden State into the age of portion-perfect packaging.
“T.H.E.M. has done wonders in supporting our reputation in the area of customer service,” says Hefele. “They’ve been terrific in every phase of product development, including R&D, regulatory and supplier/component management. And they haven’t needed much lead time at all, going from test phase to batch development in a matter of weeks. I can honestly say they exceeded my expectations.”
Of course, T.H.E.M. has a reputation for rising to expectations. The company recently increased its production capacity by almost 50% to meet the demand for stick packaging products in just about every conceivable form. As many in the industry will tell you, anything that can be put in a jar, a can, a carton, a tube or a bottle can be put in a stick pack. Formats can include liquids, pastes, creams, agglomerations, lotions, and gels. And the nutraceutical industry has product in every one of those forms and consistencies.
One reason why T.H.E.M. has been such an influence on the packaging world is the company’s willingness and ability to help marketers get into stick packaging without getting over their heads. T.H.E.M. is the only U.S.-based company that enables marketers to test and evaluate stick packaging in small volumes. Each of T.H.E.M.’s packaging suites is equipped with state-of-the-
It’s also well known in the industry that all of T.H.E.M.’s facilities meet the industry’s highest standards for quality and consistency, and include comprehensive laboratory support to evaluate, test, and launch products in flexible stick packaging. In other words, they are perfectly suited to repackage the world of neutraceuticals into handy stick packs.
Neil Kozarsky, president of T.H.E.M., offered his perspective on why the nutraceutical industry can’t get its product into stick packs fast enough. “When you put a product in a stick pack, no one but the end user touches that product before it is used, and each pouch can be made to hold the exact portion for one use, explains Kozarsky. “There’s no guesswork when it comes to how much you should use, and there’s no waste.”
As a matter of fact, T.H.E.M. is already working with a number of pharmaceutical companies. Kozarsky explains, “They recognize that if we can meet the quality control demands of the food and nutraceutical markets, we can meet their needs as well.”
For more information on T.H.E.M.’s products and services, please contact:
Colleen Morrill
T.H.E.M.
5A Stow Road, Marlton, NJ 08053
Tel: 856-988-8436, x47
E-mail: sales@them.net
For the full version of this release and the latest news on T.H.E.M., visit http://www.them.net/
