Introduction
European and North American consumers spent US$65.2bn (EUR73.8bn) on personal care products in 2003. The bulk of products purchased are used as part of an everyday grooming routine is and this "occasion" will remain the most important in the future, however there are a number of much faster growing types of occasion arising from emerging need states, evolving attitudes and demographic shifts.
Scope of this report
Comprehensive map of personal care occasions and their value, consumer group and product markets and types of occasions.
In-depth exploration of new and emerging need states, consumer attitudes and growing niche markets.
Actionable recommendations to capitalize on the derived consumer trends and insights into the personal care market.
Research and analysis highlights
In 2003, Seniors accounted for almost 40% of all European personal care consumption occasions, almost eight times as many as those generated by teens. This increasingly important consumer group must be understood and targeted by manufacturers.
Everyday use of personal care products as part of a health, beauty and personal hygiene regime accounts for the vast majority of personal care consumption occasions. In 2003, regimes and routine use of personal care products accounted for 92.9% and 93.5% of all occasions in Europe and the US respectively.
Teens want to create a distinct "look" or identity for themselves, yet without being considered to be "outside the norm".
Key reasons to read this report
Understand the growing and emerging need states of consumers that will drive the European and American personal care markets.
Learn how to target consumers more effectively and precisely thanks to unique occasions-based analysis.
Increase you knowledge of the latest cutting edge trends in personal care NPD.
Table of Contents
CHAPTER 1 EXECUTIVE SUMMARY
3
Hot topic
3
The future decoded
3
Seniors are now the largest single consumer group
3
Men's use of personal care is growing, but change is gradual
3
Emerging new need states and expectations
4
Action points
4
CHAPTER 2 THE FUTURE DECODED
13
Introduction
13
Key challenges require a new approach
13
Seniors are now the dominant demographic group
13
Male grooming is growing but habits change slowly
13
New need states and expectations are emerging
14
Overall market context
14
European growth outpaces the US
14
Naturals
16
There are two definitions of natural personal care
16
Key consumer groups are emerging
18
Demographics and their impact on personal care
20
Europe's population is ageing faster than that of the US
20
Young Adults are in a transitional phase
21
Adults are establishing long-term personal care habits
21
Mid-lifers and Seniors are increasingly dominant
21
Personal care consumption occasions
21
Personal care will remain female-dominated
22
Lifestages: not all are effectively targeted
23
Seniors are taking over as the dominant demographic group
23
The number of US Teen occasions is decreasing but the group is growing
24
The growth in Senior occasions outpaces other lifestage groups
24
Most personal care occasions are simply part of a daily routine
24
Affordable travel leads to more away-from-home occasions
25
American consumers are increasingly stressed
26
On-the-move occasions are limited by inconvenience
26
Regimes account for the vast majority of occasions
26
Growth in skincare and make-up occasions outstrips others
27
Personal hygiene occasions dominate overall usage
27
Haircare is often part of a daily regime
28
Fragrance and make-up occasions remain more sporadic
28
Personal care market values by type of occasion
28
US consumers drive stress-relief and pampering
28
On-the-move personal care remains a very small market
29
Routine personal care use is by far the most valuable market
29
Value of usage by occasion
30
Away-from-home occasions are the most expensive
32
The cost of pampering occasions is growing rapidly
33
Male grooming
33
Related Reports :
Natural Personal Care Consumers: Unlocking Future Potential
Seniors Personal Care Behaviors and Occasions
Understanding New Personal Care Behaviors & Occasions
Wellness Trends in Personal Care: How To Profit From The Health & Beauty Crossover
World Electric Houseware & Personal Care Appliances to 2005 - Market Size, Market Share, Market Leaders, Demand Forecast, Sales, Company Profiles, Market Research, Industry Trends
World Outlook for Exercise Equipment and Personal Care Appliances 2006-2011
World Outlook for Personal Care Appliances 2006-2011
World Outlook for Personal Care Services 2006-2011
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