Introduction
Many convenience products are experiencing high growth rates but it is important that forecourt retailers understand which they should include in their limited shop space. Based on this consumer products database, customer research and interviews with forecourt retailers across Europe, this brief identifies the fastest growing product markets.
Scope of this report
A quantitative analysis of the forecast growth rates for product and category markets across Europe to identify those which are expanding most quickly
An assessment of the shop products which forecourt retailers have identified as being most profitable and insight into their new product investment areas.
An understanding of the key consumer trends impacting demand for more innovative convenience products in the forecourt shop.
Research and analysis highlights
European forecourt retailers believe that soft drinks and chilled snacks will be the most important to forecourt shop sales and profitability over the next two years. Most retailers are consistent in their views with BP emerging as a notable exception.
Increased on-the-move consumption supports demand for healthier meals and snacks within dairy foods, chilled foods and soft drinks markets. Meals eaten on-the-move in Europe are set to grow by 2.4% over the 2005-2010 period, whilst on-the-move dinners are set to increase by 8.2% as consumers miss meals at home.
Selected categories within the dairy food, soft drinks and chilled food product markets are forecast to grow at rates in excess of 4% to 2010. The growth prospects for these categories reflect consumers demands for healthier and convenient food and drinks.
Key reasons to read this report
Quantify new customer demand for different products in the forecourt shop and inform corporate sales targets for specific categories.
Uncover the products that are most profitable to European forecourt retailers and discover the main product investment areas of major oil companies.
Understand the key convenience trends fostering consumer demand for new products and ensure shop marketing and promotions is aligned with them
Table of Contents
VIEW
1
CATALYST
1
SUMMARY
1
METHODOLOGY
1
ANALYSIS
2
European forecourt retailers already have a large share of the markets for soft drinks, confectionary, and savoury snacks
2
At the market level, sales of soft drinks, dairy food and chilled food in Europe are growing year-on-year by over 3%
3
Within the dairy market, milk, yogurt and chilled desserts categories are experiencing the highest rates of growth
4
Sales of functional drinks, RTD tea & coffee, and bottled water in Europe are growing at an annual rate of over 4%
5
Fresh pasta, ready meals and pizza are experiencing exceptional growth rates within the chilled food market
6
Related Reports :
Forecourt Retailing Database: Denmark 2006
Forecourt Retailing Database: Estonia 2006
Forecourt Retailing Database: Finland 2006
Forecourt Retailing Database: Greece 2006
Forecourt Retailing Database: Hungary 2006
Forecourt Retailing Database: Ireland 2006
Forecourt Retailing Database: Lithuania 2006
Forecourt Retailing Database: Luxembourg 2006
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