Mobile Phones: Global Industry Guide is an essential resource for top-level data and analysis covering the mobile phones industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.
Scope of the Report
* Contains an executive summary and data on value, volume and segmentation
* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies
* Covers Global, European, Asia-Pacific & 11 individual country markets
* Includes a five-year forecast of the industry
Highlights
The global mobile phone market has experienced consistent annual growth since 2002.
Strong demand from developing economies, particularly in the Asia-Pacific and Latin American regions, will cause the global mobile phone market to grow to 2 billion subscribers by the end of 2005.
There is an emerging trend for consumers to treat handsets as commodities, meaning that the differences between and relative advantages of competing brands is becoming less of a deciding factor for consumers.
Why you should buy this report:
* Spot future trends and developments
* Inform your business decisions
* Add weight to presentations and marketing materials
* Save time carrying out entry-level research
Definition
The mobile phone market consists of all analogue and digital handsets used for mobile telephony. Market volumes for a given year are defined as the number of shipments to end-users, including both new uptake and renewal purchases. Market values are given at retail selling price (RSP). Any currency conversions used in the creation of this report have been calculated using constant 2004 annual average exchange rates.
For the purpose of these reports, Europe is defined as Belgium, France, Germany, Italy, the Netherlands, Spain, and the United Kingdom.
Asia-Pacific is defined as China, India, and Japan.
The global market is defined as Asia-Pacific, Europe, Canada and the United States.
TABLE OF CONTENTS
CHAPTER 1 Introduction 19
What is this report about? 19
Who is the target reader? 19
How to use this report 19
Definitions 20
CHAPTER 2 Global Mobile Phones 21
Market Overview 21
Market Value 23
Market Volume 24
Market Segmentation 25
Competitive Landscape 26
Market Forecasts 27
CHAPTER 3 Mobile Phones in Asia-Pacific 29
Market Overview 29
Market Value 31
Market Volume 32
Market Segmentation 33
Competitive Landscape 34
Market Forecasts 35
CHAPTER 4 Mobile Phones in Europe 37
Market Overview 37
Market Value 39
Market Volume 40
Market Segmentation 41
Competitive Landscape 42
Market Forecasts 44
Macroeconomic Indicators 46
CHAPTER 5 Mobile Phones in Belgium 47
Market Overview 47
Market Value 48
Market Volume 49
Market Segmentation 50
Competitive Landscape 51
Market Forecasts 53
Macroeconomic Indicators 55
CHAPTER 6 Mobile Phones in Canada 57
Market Overview 57
Market Value 59
Market Volume 60
Market Segmentation 61
Competitive Landscape 62
Market Forecasts 63
Macroeconomic Indicators 65
CHAPTER 7 Mobile Phones in China 67
Market Overview 67
Market Value 69
Market Volume 70
Market Segmentation 71
Competitive Landscape 72
Market Forecasts 73
Macroeconomic Indicators 75
CHAPTER 8 Mobile Phones in France 77
Market Overview 77
Market Value 79
Market Volume 80
Market Segmentation 81
Competitive Landscape 82
Market Forecasts 83
Macroeconomic Indicators 85
CHAPTER 9 Mobile Phones in Germany 87
Market Overview 87
Market Value 89
Market Volume 90
Market Segmentation 91
Competitive Landscape 92
Market Forecasts 94
Macroeconomic Indicators 96
CHAPTER 10 Mobile Phones in Italy 98
Market Overview 98
Market Value 100
Market Volume 101
Market Segmentation 102
Competitive Landscape 103
Market Forecasts 105
Macroeconomic Indicators 107
CHAPTER 11 Mobile Phones in Japan 109
Market Overview 109
Market Value 111
Market Volume 112
Market Segmentation 113
Competitive Landscape 114
Market Forecasts 115
Macroeconomic Indicators 117
CHAPTER 12 Mobile Phones in Spain 118
Market Overview 118
Market Value 120
Market Volume 121
Market Segmentation 122
Competitive Landscape 123
Market Forecasts 124
Macroeconomic Indicators 126
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