“They were brilliant, just brilliant,” noted Virgin Record star, Joss Stone.
Stone had just finished screening three music videos written, produced, directed and edited by Art Institute of New York City students, and was clearly feeling the passion and love of this group of young filmmakers working with her blissed-out hit song, “Catch Me I’m Falling,” from her latest album, Introducing Joss Stone.
Stone, 19, and already a four time Grammy-nominee, selected a handful of schools from around the world to produce the music videos that will appear on her upcoming DVD. Representing all of North America, were the 15 Art Institute of New York City students.
Instructor Ian Fischer supervised the students, working closely with the them from concept to final edit. The filmmakers shot in locations all over New York City, from Times Square to Central Park, to an artist’s loft in Brooklyn.
The students screened their work for Stone at the School. With cameras rolling, Joss described her inspiration as an artist and her desire to work with young people everywhere to make "cool, grass-roots, honest" music videos for this album.
“Each of the films was so different and they were all brilliant,” noted Stone to the audience of student filmmakers.
“Our students are very well versed at using the canvass of New York in virtually everything they do. This was a great project to show off their skills and conceptually ability, as well as the City.” commented Jason Moore, Department Chair of the Video Production program at The Art Institute of New York City.
Stone was charmed by each film, and was excited to take the three final entries back to the Virgin executives to review; her favorites will appear on the upcoming DVD.
“The coolest thing, besides the fact that it might end up on her DVD, is that she’s 19; she looked like she could belong in our Fashion Design program,” said senior student, Justin Kramer.
Stone took photos with the students, handed out signed copies of her album, and left with the promise that she would choose her favorite video shortly.
