It includes important illustrative statistics and reliable forecasts to 2011.
Eastern European TV (10th edition) allows you to pinpoint new opportunities and highlight territories ripe for investment. With three IPTV launches at an advanced stage in Poland, Hungary and the Czech Republic, and other launches pending, across all TV platforms, the report provides a valuable insight into their chances of success.
Major industry questions answered in this report include:
Where are DTH operators using their technological advantage to make inroads into analogue cable’s dominance?
Will free-to-air multichannel services harm the chances of pay TV?
What strategy has UPC Direct used to succeed in the eastern European region?
Is the current trend for launching thematic channels here to stay?
With some heavyweight media companies already investing in eastern Europe, do you have the clear and reliable analysis that will enable you to also exploit new opportunities in this emerging TV market?
Use Eastern European TV (10th Edition) and benefit from:
Forecasts to 2011 - track trends and pinpoint opportunities with fully updated forecasts, including satellite TV homes, MMDS/Cable TV households, multichannel TV homes, pay TV penetration and IPTV data
Market Movements - new quick guides to the key developments in each country
Data and statistics - the report tracks viewing and programming trends, while also providing extensive data on advertising expenditure and revenue generation
Country-by-country coverage - analysis of the 18 key territories, enabling you to track the regions you’re already in and assess which new ones will provide you with new investment opportunities
Coverage of new broadcast technologies such as mobile TV and HDTV
Vital intelligence on government legislation and regulation and other important local knowledge to allow you to maximise your investment and make informed business decisions.
Additional Information
Essential reading for:
TV Companies: Discover the strategies your competitors are using and find out how more liberal markets are changing the face of broadcasting in eastern Europe.
Investment Banks: Gain valuable insights into which countries will enable you to maximise your investment opportunities and how EU accession has boosted investor confidence in countries previously seen as inaccessible.
Analysts, legal and financial: Use our forecasts, historic data and independent analysis to build your knowledge of the sector and identify where your own expert knowledge may be required.
Broadcast Technology companies: With TV in eastern Europe now actively looking to increase in sophistication, identify which technological developments are likely to have a profitable impact on your business.
Countries covered:
Bulgaria
Croatia
Cyprus
the Czech Republic
Estonia
Greece
Hungary
Israel
Latvia
Lithuania
Poland
Romania
Russia
Serbia (and Montenegro)
Slovakia
Slovenia
Turkey
Ukraine
Table of Contents
CHAPTER 1: SUMMARY & FORECASTS
Eastern European TV forecasts
Summary
Forecasts
Digital TV households (000)
Digital penetration of TV households in 2011 (%)
TV household composition in 2011 (000)
Selected DTT plans
Eastern European TV Households (000)
Eastern European Satellite
TV Households (000)
Eastern European Cable
TV Households (000)
Eastern European Multichannel (Cable & Satellite) TV Households (000)
Eastern European Multichannel TV
Households as % of TV Households (%)
Eastern European Digital Terrestrial TV
Households (000)
Eastern European Digital Terrestrial TV
Homes as % of TV Households (%)
Eastern European Cable
TV Households (000)
Eastern European Cable TV subs as % of TV Households
Eastern European Digital Cable
TV subs (000)
Eastern European Digital Cable
TV subs as % of TV Households
Eastern European Cable
TV revenues (US$ million)
Eastern European Cable revenues per subscriber (US$)
Eastern European Digital DTH
Households (000)
Eastern European Digital DTH households as a % of TV Households
Eastern European Digital DTH revenues (US$ million)
Eastern European Digital DTH revenues per subscriber (US$)
Eastern European IPTV Households (000)
Eastern European IPTV subs as % of TV
Households
Eastern European IPTV revenues (US$ million)
Eastern European IPTV revenues per subscriber (US$)
Eastern European Pay TV
Households (000)
Eastern European Pay TV subs as % of
TV Households
Eastern European Digital
TV Households (000)
Eastern European Digital TV homes as % of TV Households
Eastern European PPV/VOD revenues (US$ million)
Eastern European subscription &
PPV/VOD revenues (US$ million)
Eastern European PPV/VOD revenues per subscriber (US$)
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