Eepn Adds Beganto’s Time-saving Needasample® As A Further Tool For Design Engineers

PRLog (Press Release) – Mar 30, 2007 – Need a sample? EEPN®, the “time-saving tool for today’s design engineer” offers a new time-saving tool for its readers, and a new management tool for its advertisers. Through an alliance with Beganto, EEPN and its sister eMedia properties, EEPN2™ and www.eepn.com, now provide direct links to Beganto’s www.needasample.com “buy side” sampling and tracking tool for products from sponsoring component suppliers.

Beganto (www.beganto.com) also serves “the sell side,” carrying sampling support through to the design win tracking process. Bill Baumann, group publisher of Penton Media’s Electronics OEM Group notes “The alliance is a natural fulfillment of EEPN’s mission, and a valuable informational and logistical supplement to the 250,000 interactions we have with readers each month. Beganto helps the EEPN reader get needed data and samples from a central source – without the need to visit dozens of Web sites or enter the same information repeatedly”.

Sunil Grover, Beganto’s CEO, says the 100,000 primary readers of EEPN join the 80,000 engineers enrolled in BeON™, the Beganto Open Network. The system is free to engineers, and to the representatives and distributors who support a project; it’s funded by the component suppliers who use the Beganto solution to manage and track their new business opportunities, currently Alps, Catalyst, Fox, Hirose, JAE, JRC, Mueller, NEC, Optek, Rohm, Torex, and United Chemi-Con. Baumann expects the list to grow significantly as producers of components featured in EEPN and its eMedia satellites become aware of the new reader service -- the 21st century replacement for, and improvement over, the obsolete bingo card. During its four-year lifetime, Beganto has processed over 60,000 sample requests, resulting in an estimated 6000 design wins and 600 volume production orders.

About Beganto:
Beganto, Inc. (www.beganto.com) provides the electronics industry a sophisticated web-based system that gets industry participants needed information for selecting, sampling, sourcing, and tracking products through the supply chain. BeON™, the Beganto Open Network, welcomes engineers, buyers, distributors, and manufacturers’ representatives as members at no charge, and lets them enjoy the full features of the system. Component manufacturers become members of BeON™ through paid use of Design Winner™, which facilitates tracking component opportunities from sampling to the point of design win. The privately held company has its headquarters in Fremont, California, and offices in Seattle, India and Japan.

About EEPN
Today’s electronic design engineers are busier than ever. Fewer staff, more projects – and less time to learn about the products and technology they need. EEPN is more than product listings; it’s an information tool for using new products to solve design challenges. Through EEPN print magazine, eepn2 digital publication, email newsletters and www.eepn.com website, the EEPN brand connects to customers more than 250,000 times every month. EEPN – Time-saving Tool for Today’s Design Engineer.

About Penton Media
Headquartered in New York, the new Penton Media, Inc. is one of the nation’s largest business-to-business media and information companies, serving more than six million business professionals every month. Its market-leading brands are focused on 30 industries. The company was formed through the combination of Prism Business Media and Penton Media. The new company will adopt the Penton Media brand and expects to complete the transition to this new unified branding by March 15. Its growing portfolio includes 113 trade magazines, 145 Web sites, 96 industry trade shows and conferences and more than 500 information data products. The privately held company is owned by U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, its co-investors, and by MidOcean Partners. For additional information on the company and its businesses, visit www.prismb2b.com and www.penton.com .