Containing key independent market analysis, completely revised forecasts to 2011 and expert strategic outlook, this leading industry report is essential for successful strategic planning and investment along the whole value chain.
Key Coverage
Detailed, independent forecasts to 2011: updated, revised and new forecasts for the global mobile handset market
Trend analysis: learn from the detailed analysis included in this report and decide where to invest for the most profitable returns
Feature set penetration:
Technology roadmaps and analysis: see where the market is heading at a glance, where the opportunities and challenges lie and adjust your strategies accordingly
Case studies: gain an in-depth view of the current market players and learn from their successes
Future outlook: an investigation into whether and how the market can sustain the levels of growth seen in previous years.
Market Analysis
Detailed bill of material (BOM) and average selling price (ASP) forecasts: extensive analysis on cost of different components including RF/IF, baseband, display battery, software and IPRs
Chipsets integration versus design flexibility, and the limitations of chipsets
Hardware fragmentation and the need for component standardisation
Hardware requirements in different market segments from basic phones to feature phones and smartphones
Evaluation of manufacturing value chain and strategies, including the move to outsourced manufacture with added focus on original design manufacturers (ODMs) and trends in production
After 3G - the next generation of networks including analysis of HSDPA and Flash OFDM, and how they could revolutionise the market
Table of Contents
CHAPTER 1: EXECUTIVE SUMMARY
CHAPTER 2: INTRODUCTION TO THE MOBILE COMMUNICATIONS INDUSTRY
Cellular network technologies:
Analogue networks
Advanced Mobile Phone System (AMPS)
Total Access Communications System (TACS)
Nordic Mobile Telephone (NMT)
Cellular Digital Packet Data (CDPD)
Digital networks
2G Networks
2.5G Networks
3G Networks
3.5G Networks
HSDPA
HSUPA
Future network developments
Subscriber forecasts:
Regional mobile subscriber analysis
North America
Latin America
Asia Pacific
Europe
Africa & the Middle East
Prepaid services
Mobile data users
Mobile applications market
Mobile services market development
CHAPTER 3: HANDSET MARKET TRENDS & OUTLOOK
Handset market overview
Key market drivers
Mobile handset market analysis:
Regional Handset Market Analysis
North America
Latin America
Asia Pacific
Europe
Africa & the Middle East
Mobile handset market analysis by technology
GSM family
CDMA family
Replacement handset markets
The second-hand handset market
CHAPTER 4: HANDSET VALUE CHAIN AND PRODUCTION
Evolution of the mobile handset value chain
Relationships within the value web
Areas of influence in the value web
Operator consolidation & strategy
Customisation
Links with OS providers
Vendor differentiation
Technology leadership
The importance of brand
Handset manufacturing trends
The ODM market
EMS providers
-Design houses
Production:
Quality control processes
Qualification
Just-in-time supply
Interoperability
Include FOTA and firmware updates stuff
Handset distribution & retail
Handset distribution
Retail
Subsidies and TCO
CHAPTER 5: MARKET SEGMENTATION
Handset segmentation
Mobile operator segmentation
Segmenting by technology
Basic voice and data.
Low-feature phones
Music entertainment
Feature-rich handsets
Smartphones
Other connected computing devices
Lifestyle market segments
Multi-function segment
Entertainment segment
Youth segment
Fashion segment
Enterprise segment
Vendor segmentation strategies
Nokia
Motorola
Samsung
LG
Sony Ericsson
BenQ Mobile
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