the current status and future developments and opportunities presented by these growth markets.
Market Data
KPI data
Investor breakdown
Country specific case studies
A who’s who in the market
Key coverage includes:
Mobile penetration rates
Liberalisation and competition in the market
Availability of accessible and flexible tariff plans
Level of overall economic development in key markets
Handsets: comment on handset pricing and the most popular brands in the market
When the 3G licences are expected to be issued and what impact this is likely to have on competition
How the current usage of data services indicate the potential demand of 3G.
Key questions answered
Which factors are the most important in driving mobile subscription growth in emerging markets?
To what extent does the expansion of population coverage aid subscription growth?
Where are operators pushing prepaid packages that encourage users to take out multiple subscriptions?
What impact is subscription growth having on ARPU?
What do current mobile data usage trends indicate about the demand for 3G services in emerging markets?
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Additional Information
Featured Markets:
Brazil
Columbia
DR Congo
Egypt
Nigeria
Russia
Saudi Arabia
Table of Contents
CHAPTER 1
INTRODUCTION
Figure 1.1: Leading developing markets in Eastern Europe, the Middle East, Africa and Latin America
CHAPTER 2
BRAZIL
Factors stimulating growth
Four or five telecoms groups emerging as dominant players
Figure 2.1: Brazilian cellular operators
Vivo Participacoes
Telecom Americas (Claro)
Telemig Holdings
TIM Brasil Participacoes
Telemar
CTBC Celular and Sercomtel
Telephony penetration varies significantly among diverse regions
Figure 2.2: Fixed versus mobile subscriptions, 2000-2005
Figure 2.3: Mobile coverage of Brazil’s municipalities
Growth slowing as subscriptions exceed 100 million
Figure 2.4: Operators’ customer base growth, 3Q04-3Q06
Figure 2.5: Brazil mobile subscription forecasts
Figure 2.6: Brazilian mobile operators’ ARPU
New licences set to usher in 3G era
CHAPTER 3
COLOMBIA
Factors stimulating growth
Three foreign investors stoke competition in Colombia
Operators invest in mobile network expansion
Subscription growth passes its peak
Figure 3.1: Annual net additions
Figure 3.2: Mobile operators’ market shares
Figure 3.3: Prepaid as percentage of total
Handset subsidies not forecast to fall in the short term
Figure 3.4: Price ranges and market shares of terminals offered
Figure 3.5: Average prices of terminals
ARPU continues to fall
Revenues from content services grow but 3G not yet on the agenda
Figure 3.6: Frequency bands reserved
CHAPTER 4
DEMOCRATIC REPUBLIC OF CONGO(DRC)
Factors stimulating growth
All major African investors represented in the DRC
Figure 4.1: Mobile market share in DRC - September 2006
Figure 4.2: Coverage and capacity by operator, March 2006
Net additions forecast to peak in 2007
Figure 4.3: DRC mobile penetration and subscriptions
Handset market driven by the informal sector
Figure 4.4: DRC - Selected handset prices
Tough competition results in high churn rates
Figure 4.5: Operator ARPU in the DRC
Figure 4.6: Operators’ prices per minute
Figure 4.7: Vodacom DRC - KPIs
What room for data beyond SMS?
Outlook
CHAPTER 5
EGYPT
Factors stimulating growth
Foreign investors build strong partnerships in Egypt
Figure 5.1: Structure of ECMS
Investment in GSM boosts coverage
Operators lower SIM-card and top-up prices to boost subscriptions
Figure 5.2: Egyptian mobile market forecast growth 2006-2011
Figure 5.3: Net additions, 2005 and 1H06
ARPU declines as low-end prepaid subscriptions boom
Figure 5.4: ARPU vs. penetration
Legitimate sales channels dominate the handset market
Data uptake is low, dampening 3G prospects
Outlook
CHAPTER 6
NIGERIA
Factors stimulating growth
International players investing in Nigeria
Mobile industry dwarfs fixed sector as mobile coverage expands
Figure 6.1: Performance of the Nigerian telecoms industry
Figure 6.2: Telephone penetration in Nigeria (actual and forecast)
Figure 6.3: Mobile network coverage in Nigeria
Figure 6.4: Fixed network coverage in Nigeria
Figure 6.5: Nigeria telecoms market - revenues and capex
MTN and Globacom lead subscription growth
Figure 6.6: Nigeria mobile subscriptions (actual and forecast)
Figure 6.7: Nigeria mobile operators’ market share (actual and forecast)
Grey market dominates handset sales
Figure 6.8: Nigerian handset prices and usage
ARPU is steadily falling
Conclusion
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