Media Alert — For Immediate Release — March 29, 2007

PRLog (Press Release) - Mar 29, 2007 -
WHAT:
The first episode of Showtime’s newest original series, The Tudors, is available immediately for free download from ZVUE.com™ – the premium content Web site of HandHeld Entertainment (NASDAQ: ZVUE, ZVUEW) – at http://www.zvue.com/tudors/. Based on the early reign, life and lusts of King Henry VIII of England, the first episode of The Tudors will premiere on April 1, 2007 on Showtime.

WHEN:
The Tudors is immediately available for free download from ZVUE.com at http://www.zvue.com/tudors/. The first episode premieres on Showtime April 1, 2007.

WHERE:
Individuals interested in downloading the first episode of The Tudors for free should visit http://www.zvue.com/tudors/. HandHeld Entertainment is based in San Francisco, and Showtime is based in New York City.

WHO:
For more information about HandHeld Entertainment visit www.hheld.com. For more information about Showtime, visit www.sho.com.

HOW:
HandHeld Entertainment is able to offer free downloads of the first episode of The Tudors through a new relationship HandHeld has entered into with Showtime. Other Showtime content will soon be available for purchase from HandHeld Entertainment on ZVUE.com™.

About HandHeld Entertainment, Inc.
HandHeld Entertainment (NASDAQ: ZVUE, ZVUEW) is a global digital-media-to-go company. Its network of Web sites (Putfile.com™, YourDailyMedia.com™, FunMansion.com™, Dorks.com™, UnOriginal.co.uk™ and ZVUE.com) now house more than 500,000 user-generated and premium videos in total – videos available for purchase or free viewing. Its ZVUE personal media players are mass-market priced and available for purchase online and currently in more than 2,000 Wal-Mart stores throughout the U.S. For more information, visit www.hheld.com.

# # #

HandHeld Entertainment, ZVUE.com, Putfile.com, YourDailyMedia.com, FunMansion.com, Dorks.com, UnOriginal.co.uk and ZVUE are trademarks of HandHeld Entertainment. All other trademarks are property of their respective owners.

“Safe Harbor” Statement Under the Private Securities Litigation Reform Act of 1995
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and within the meaning of the Private Securities Litigation Reform Act of 1995. Actual results could differ materially from those projected in the forward-looking statements as a result of various factors including the ability of the company to successfully commercialize its new technologies as well as risk factors set forth from time to time in HandHeld Entertainment’s filings with the United States Securities and Exchange Commission, including Annual Reports on Form 10-KSB, Quarterly Reports on Form 10-QSB and Current Reports on Form 8-K and other reports filed by the company with the SEC. The company undertakes no obligation to publicly release the result of any revisions to these forward-looking statements, which may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.  As a result, investors should not place undue reliance on these forward-looking statements.

MEDIA CONTACTS FOR HANDHELD ENTERTAINMENT:
David Politis, Politis Communications, 801-523-3730(wk), 801-556-8184(cell), dpolitis@politis.com or
Jonathan Bacon, Politis Communications, 801-523-3730(wk), 801-660-7820(cell), jbacon@politis.com

INVESTOR CONTACT FOR HANDHELD ENTERTAINMENT:
Scott Wilson, Blue Shirt Group, 415-489-2188, scott@blueshirtgroup.com