PRIME GAMING
What’s in a name? Well in the case of Prime Gaming quite a lot it would seem, because Prime Gaming is the new name in online gaming; comprising of three individual brands Prime Poker, Prime Casino and Prime ScratchCards, all under the Prime Brand name.
This new development has been in planning for the past five years, but it was only the success of their marketing division TCADS and its awareness of the potential of online backgammon through Play 65 that created such an impact in this hitherto untapped market.
The creation and development of specific affiliate programs lit the flame for the game to catch light and within 18 months online backgammon became the hottest game on the internet; with it’s popularity today still increasing with every new player who signs on to play.
Sensing that the industry needed new impetus, Prime Gaming took the TCADS expertise and combined the other brands into one, the Prime Brand. It also formed Prime Partners to supersede TCADS, so that all brands, marketing and affiliates were together under one name and under one roof.
COO Chris Panayiotou notes; “Prime Gaming offers players from across the globe variety in online gaming with the knowledge that when they play at Prime Gaming you play safe secure and hopefully successfully.”
Prime Gaming believes that its success with online backgammon gives it a great foothold in convincing existing and potential affiliates that the Prime Brand is the one to choose.
Only time will tell, but in these days of uncertainty in online gaming, it is good to see that one organization has the temerity to put its money where its mouth is and go for it.
