EUGENE, ORE. - Eugene based IDX, Inc., today announced the addition of Town and Forest Realty LLC’s Annie Brown to its suite of real estate clients. Brown now uses IDX, Inc.’s primary application, IDX Broker, to display and completely integrate Multiple Listing Service (MLS) listings on her personal website. This allows her to retain leads generated from direct traffic, rather than losing out to the listing broker through the use of traditional framed MLS search tools.
The IDX Broker application provides agents, brokers and other real estate professionals with the tools needed to create a competitive advantage in a growing real estate market.
The objective in developing a website with an integrated IDX/MLS data feed is to generate new leads quickly at a low cost to the client. With automatic email announcements, custom client home views and advanced admin and integration controls, Brown’s clients now have access to the entire MLS database on her website. This gives her website an advantage over those that don’t integrate the MLS listings with the IDX search tools and gives her listings free advertising on other real estate websites that also display the MLS data.
Additional benefits of using IDX Broker include the ability to automatically create featured listing pages, check the status of new MLS listings and generate automatic emails 24/7. And as a member of Northern New England Real Estate Network (NNEREN), Brown’s clients can search that MLS quickly and easily using IDX search tools.
About Annie Brown
As part of the Town and Forest Realty team, Annie Brown goes above and beyond with her clients to create the best real estate experience possible. Annie is able to produce results and build a professional and caring relationship with her customers and shares her connections in the community to provide trustworthy and talented resources for her business transactions.
About IDX, Inc.
Headquartered in Eugene, Oregon, IDX, Inc. is a leading provider of web-based applications for real estate professionals throughout the U.S. IDX, Inc. offers two primary applications:
