Munich, March 15th 2007 – Telenor, one of Europe´s leading carriers, has launched Telenor’s Ring Back Tone Service ”Ventetoner”
In order to minimize the organizational resources for administration, Telenor is using the interfaces available with the ECT solution to outsource all marketing and provisioning to multiple content providers. ECT provided the complete solution within 16 weeks from order to final acceptance.
The Ring Back Tone service will have WAP and SMS user interfaces for each country in its own language and currency as well as its own country-specific content. ECT’s technology enables Telenor to sell ring back tones to its subscribers via numerous content providers. Market penetration of the service increases significantly when multiple content providers sell ring back tones directly on their portals.
“We are certainly proud to provide a highly strategic carrier like Telenor with our solution. With Telenor´s leading position, both in Europe and on a global level, we are looking forward to explore the potential for future cooperation”
Background information on the ECT Ring Back Tone Application
The traditional ring back tone is the tone heard by someone who calls your telephone number. The ECT Ring Back Tone Application allows subscribers to replace this standard tone with a personalised sound file. The subscriber can assign different ring back tones to different callers or group of callers, even dependent upon the date, weekday and/or time. The personalised ring back tone can be a pop song purchased over a portal, a corporate advertisement, a joke, etc.
User Interfaces for your Mobile Subscribers:
Interfaces to Content Providers: The customised web portal provided by ECT offers content providers an open data interface for the uploading of ring back tones, definition of ring back tone group, pricing of ring back tones, downloading of event tickets and statistics, etc. You can make this interface available to external providers also delivering content or reserve this interface for your internal use.
There are three different architectures to realise this service: The AutoCarrier®
The complete solution of the ECT Group contains the following components:
- Customised AutoCarrier®
- Customised interfaces from the AutoCarrier®
- Customised user interfaces and front ends for the administration and usage of the system by the subscriber, e.g. SMS, interactive voice response (IVR), WAP and web interfaces.
About Telenor
Telenor is one of the largest mobile operators worldwide with ownership interests in 12 mobile operators across Europe and Asia, constituting a total subscriber base of 82.7 million at year-end 2005.
Telenor is Norway's largest telecommunications company and one of the fastest growing providers of mobile communications services worldwide. Telenor is also the largest provider of TV services in the Nordic region. In 2005, 57% of the Group's revenues were derived from the mobile operations. Telenor has mobile operations in some of the world's fastest growing markets, and the home market, Norway, is one of the most advanced in the world today.
Group revenues for 2005 reached NOK 68.9 billion (appr EUR 8.6 billion) - a growth of 14 per cent compared to 2004. At year-end 2005, Telenor employed 27,600 people (man-years) - 16,700 of whom were employed outside Norway.
For further press information:
European Computer Telecoms AG
Axel Schaefer
Director Marketing
Westendstrasse 160
80339 Munich
Germany
Tel.: (0049) 89/ 55 29 47 – 0
Fax: (0049) 89/ 55 29 47 - 111
E-Mail: axel.schaefer@
