As Ed Delia, president of Delia Associates, reminds us, “There are almost 225 million mobile-phone subscribers in the United States alone. That’s almost 75% of the population. And as wireless bandwidth steadily increases, more wireless devices will be visiting web sites than PCs.”
There is no refuting the pace at which cell phones, handhelds and portable devices of every kind are becoming the dominant means of sharing information. The question is, will the average business be able to keep pace with this next phase of the information age? Ed Delia says “yes”.
“It’s not that complicated,”
Delia points out that PDAs, wireless laptops, and phones are all slightly different. A wireless-enabled site should conform to the pixel standards for all of them, with minimal graphics and images. But there is more to it than making sure your web site can be viewed correctly on every device.
The first step is to determine what’s most important to visitors to your Web site. Delia explains, “Consider what mobile users are most likely looking for on your site. The first order of business is to tell them what you do and how to contact you. And all your essential content needs to be simplified to operate within the restrictions of a mobile device, and laid out in such a way as to be easily viewed with a WAP browser.”
“People take great pains to put just the right content on their Web sites,” says Delia. “What our service does is make certain that the best of that content is not lost in translation as the web downsizes.”
Whenever there’s change, opportunity usually follows. Delia recognizes that the emerging wireless device users represent a whole new category of target audience for many brand marketers. “As we begin the process of helping customers ‘go small,’ we will also be investigating ways to maximize sales opportunities to wireless web device users. The key is factoring in both the brand message and the device that it’s received on.” Given the firm’s recent track record in branding and technology, Delia Associates is well-positioned to handle both.
Delia Associates is a branding and business marketing firm with offices in Whitehouse, New Jersey. It is a second-generation family owned and operated business that specializes in brand communications and technology. It utilizes a proprietary brand development system that takes clients through a detailed process resulting in the creation of a unique brand identity. The company’s integrated services include brand development, e-publicity, advertising, and online marketing. To learn more, visit: www.delianet.com.
For more information on Delia Associates’ new WAP conversion services, please contact:
Ed Delia
President
Delia Associates
edelia@delianet.com
908-534-9044
