American Beauty Supply starts a Sedu Revolution with technologically advanced Heat Styling Tool

PRLog (Press Release) – Mar 05, 2007 – The Sedu Revolution heat styling tool uses a recently developed process that utilizes nano technology to micronize particles of tourmaline, infusing them directly into the plates of the styling appliance.  Tourmaline – a semi-precious gemstone known for its negative ion properties – in this superfine, micronized form, exudes a potent mass of negative ions, enabling the moisture to be sealed directly into the hair’s cuticle.  This increased amount of ionic energy allows the hair appliance to give incredible ‘slip’ through the hair, while the revolutionary curved plates allow for added versatility with one styling tool.

"Women who want to have smooth, shiny hair but also want to be able to create wavy and curly styles are going to love the styling versatility the new Sedu Revolution offers" explains Richard BenBassett VP of American Beauty Supply.  "No matter what the hairstyle is, sleek or smooth, waves or curls, the new Sedu Revolution gives both the professional Stylist and at home user the versatility to create every look",  BenBassett says.

Manufactured to the highest quality standards, Sedu heat styling tools are considered by many to be the most technologically advanced beauty products on the market.  With a revolutionary modern approach to the beauty industry, Sedu continuously strives to raise the bar of excellence by utilizing the most cutting edge technology to produce extraordinary tools and styling products accessible to professionals and at home users alike.  

With such extraordinary success of the original Sedu hair straightening iron, American Beauty Supply has decided to lead the way into the next generation of heat styling.  They are bringing their message of “Style meets Function – Sedu Revolution” to the masses in early March, with products available for sale through select partner salons nationwide, and through authorized online retailer Folica.com.