Tiscali to challenge Virgin and Sky with Triple play

PR Log (Press Release) – Mar 02, 2007 – Tiscali TV is currently available in London and Stevenage after the company acquired Cable TV firm Homechoice in August for around £50M. By the middle of this year Tiscali hope to extend coverage to Liverpool, Leeds, Sheffield, Birmingham, Edinburgh and Newcastle.

Yvan Bamping, Research Director of www.broadband-expert.co.uk says “Tiscali’s aggressively priced triple play offer will be seen as a direct threat to Sky and Virgin Media. We expect the new service to be popular with consumers, particularly those not interested in Sky’s sports and movie channels”. The offer is particularly competitive compared to Sky and Virgin Media’s basic packages which cost £37 and £30 respectively.

Tiscali's basic package will offer an alternative to Sky plus with a ‘Replay or Catch-up’, service allowing subscribers to watch 50 hours of TV up to a week after broadcast. They will also have access to a further 100 hours of on-demand TV and can access over 1,000 pay per view movies. Tiscali’s UK Chief Executive Officer Mary Turner states "We're offering the widest and broadest content. It's far greater than BT's service and they've been working on it for two years,"

The new service is delivered by standard telephone landline and will not require cable or a satellite dish to installation. Future plans include a HD enabled set top box in July with personal video recorder.