Broadband comparison site Broadband Genie welcomes the launch of Virgin Media.
NTL, the cable TV, broadband and telephone supplier, has re-branded as Virgin Media, following its take-over of Virgin Mobile last year.
Virgin claims to have spent nine months improving NTL’s service – the subject of many customer complaints - including the implementation of a new billing system and a £5m investment in customer services.
Virgin Media offers bundled deals of digital TV, broadband, mobile and home phone as well as standalone broadband products. It has aimed to keep the pricing simple by offering 2 for £20, 3 for £30, 4 for £40 but also offers its all-singing all-dancing “Very Impressive Package Complete” for £125 a month.
Broadband Genie CEO Philip Wilkinson says: “Some of Virgin’s bundled packages are reasonably priced but some consumers will be nervous about taking everything from one supplier. Also, as the broadband is delivered via cable rather than ADSL, if it doesn’t meet the customer’s needs then switching to an ADSL-based supplier could be time-consuming and expensive. This could be a problem, bearing in mind NTL’s history of poor customer service.”
ENDS
Notes to editors
1. Broadband Genie allows users to compare broadband online, and is part of Genie Group.
2. Genie Group Ltd is a leading independent provider of internet comparison shopping services in the UK, and was set up in 2004 by Philip Wilkinson (co-founder of Kelkoo UK). Genie Group’s unique selling point is 'the Genie', which makes personal recommendations to internet shoppers based on ground-breaking, intelligent technology. This gives Genie Group the ability to provide an enjoyable and satisfying internet shopping experience, and deliver an unmatched quality of sales leads to our affiliate merchants. Genie Group launched its flagship broadband comparison service Broadband Genie in January 2005.
3. More information can be found at http://www.broadbandgenie.co.uk/
