The Ultimate Sports Network will begin publication of their monthly magazine Friday April, 20. In this age of technology where you have access to scores and highlights to most sporting events virtually as they happen, this magazine will delve deeper in to the why’s and how’s of the events that have already transpired and the events yet to come. USN understands the importance of history in sport and will strive to include those that have made our sporting world what it is today with their monthly conversations segment. In their premier issue they will compare and contrast upcoming events such as the WBC Light Middleweight (154 lbs) Title Fight between Floyd Mayweather Jr. and Oscar de la Hoya with the “Sugar” Ray Leonard vs. “Marvelous”
The Ultimate Sports Network is going to attack the business end of the magazine business in a different manner. With the rising cost of publishing and the advent of the internet many publications find themselves in trouble. How does USN believe that they can avoid the pitfalls that others have not. Simple, they are going to take the business out of the hands of the private sector and hand it straight to the public. Printing will occur on a regional level and will be handled by local printers. Utilizing printing facilities already in place and using local printers not only allows for greater ease in distribution, but also helps to stimulate local economies. Distribution will then be provided on a local level as well. Each distributor receives a commission for each publication delivered ensuring both maximum distribution and again an influx to the local economy. In addition to the magazine being sold at the news stands, there will be approximately five thousand complimentary copies distributed to the local sports bars in each region. The rising cost of publishing has also precipitated a rise in advertising cost. It seems that no matter what your product retails for, your advertisement has to reach more potential customers than the scope of the ad allows in order to just break even. USN combats that problem by selling advertising space on a local level and a national level that is well below the norm. By doing this local advertisers are able to place their ads in a well-respected publication at a minimum fee which will more than likely be paid back to them if they achieve just one customer from the ad. On a national level an advertiser will see the same results. Imagine placing an advertisement that will appear in front of the entire nation and, depending upon the size of the ad, if you get a half dozen people to buy your product you have recouped your money.
Ultimate Sports Enterprises President and CEO Frank Gordon states, “We have looked at the way sports fans are being treated and we feel that they deserve better. And we also have looked at the business of sport and we truly believe that something is really out of line. Do you really want to get your sports opinions from some guy who sits at press row talking to other guys just like him? Whose major concern is what kind of pretzels are they serving in the press room? I want to hear what the fans in the stands think. I want my guy to tell you what he experienced at the game. Not what the post game fax told him occurred at the 7:42 mark of the second quarter. And as far as the business aspect is concerned, we are not going to pay some guy $300,000 a year to make the decision on navy or royal blue ink and times roman or arial font. We don’t take pictures of swimsuit models in Indochina, we cover sports and that is not that expensive, so why should we charge you so much. If you want to advertise to sports fans that you believe want your product, this is the vehicle for you. Sports should be fun, life should be fun, have fun.”
If there are any questions concerning this publication please contact Ultimate Sports Enterprises in the following manner. General questions should be submitted to USN@ultimatesportsenterprises.com. Specific advertising questions should be submitted to adsales@ultimatesportsenterprises.com. Specific distribution questions should be submitted to distribution@
