Ro Troia of Coldwell Banker Residential Broker Integrates IDX into Website

Feb. 20, 2007 - PRLog -- EUGENE, ORE. - Eugene based IDX, Inc. today announced the addition of Coldwell Banker Residential Broker’s Ro Troia to its suite of real estate based search applications online.  Troia now uses the latest version of IDX Broker to display and completely integrate Multiple Listing Service (MLS) listings on her personal website.  This allows her to retain leads generated from direct traffic, rather than losing out to the listing broker through the use of traditional framed MLS search tools.

The IDX Broker application provides agents, brokers and other real estate professionals with the tools needed to create a competitive advantage in a growing real estate market.

The objective in developing a website with an integrated MLS data feed is to generate new leads at a low cost for the client. With automatic email announcements, custom client home views, and advanced admin and integration controls, Troia’s clients now have access to the entire MLS listing database on her website.  And as a member of Colorado’s IRES and Metrolist MLS’s, Troia provides her clients with access to a wider range of listings, giving her an edge over the competition.

Additional benefits of using IDX Broker include the ability to automatically create featured listing pages, check the status of new MLS listings and generate automatic emails 24/7.

About Ro Troia
As a Certified Residential Specialist, a Previews Luxury Property Specialist and a Certified Relocation Specialist, Ro Troia is a Coldwell Banker top producer with over $35 million in sales.  Ro combines personal attention and passion for the business to provide each client with the highest level of service.  Whether moving across town or across the country, Ro is dedicated to saving each client time and money in order to make their real estate experience as positive as possible.

About IDX, Inc.
Headquartered in Eugene, Oregon, IDX, Inc. is a leading provider of web-based applications for real estate professionals throughout the U.S.  IDX, Inc. offers two primary applications: IDX Broker and SLM Pro.  IDX Broker allows individual real estate agents and brokers to integrate listings from their Multiple Listing Service (MLS) seamlessly into their own real estate website.  This integrated IDX data feed allows agents and brokers to generate and manage leads online from all listings in their respective area of specialty.  SLM Pro is a Sponsored Listings Management marketing program that assists businesses with the complex task of creating and managing a dynamic online marketing plan.  SLM Pro uses a unique approach to online ad placement that maximizes the overall reach of a user’s website, while delivering relevant and targeted traffic efficiently.  For more information about IDX, Inc. services and products, please visit http://www.idxbroker.com or call (800)421-9668.

Website: www.idxbroker.com