The Project ATAUCHI marks an outstanding example in which the Corporate Social Responsibility (CSR) is realized. It shows the link between a private company (El Naturalista)
Since 2004 the shoe company El Naturalista has been co-operating with ProPerú: a non governmental organisation for international development co-operation, as a non profit organisation all money donated is used to support the education of children in Perú. Due to the agreement signed by El Naturalista and ProPerú, 1 Euro of every shoe sold from the NASCA Line, inspired by the famous Nasca lines in the south of Peru and named world cultural heritage by the UNESCO, is donated to a particular project.
Until now El Naturalista has already donated a total of 45.000 Euros – this means that 45.000 people have helped the children in Peru, through the ATAUCHI project. The first 12.000 Euros have been used to improve the education or the children in the place of Chalaco (North of Peru). Now El Naturalista is supporting a project for abandoned and disabled children in Arequipa.
The ATAUCHI Project has involved the whole team of El Naturalista, agents, the commercial team, responsible for communication and marketing, press agencies, the design team, fabrication, shops, clients – the solidarity spirit of this initiative has been spread to everyone. All these people have it made possible that the Nasca line is one of the bestsellers. And its human and solidarity component has especially the ones working for El Naturalista made aware of the commitment everyone has, to help.
www.proyectoatauchi.com
