EUGENE, ORE. - Eugene based IDX, Inc. today announced the addition of Advanced Team Realty’s Penny Cromwell to its suite of real estate based search applications online. Cromwell now uses the latest version of IDX Broker to display and completely integrate Multiple Listing Service (MLS) listings on her personal website. This allows her to retain leads generated from direct traffic, rather than losing out to the listing broker through the use of traditional framed MLS search tools.
The IDX Broker application provides agents, brokers and other real estate professionals with the tools needed to create a competitive advantage in a growing real estate market.
The objective in developing a website with an integrated MLS data feed is to generate new leads at a low cost for the client. With automatic email announcements, custom client home views, and advanced admin and integration controls, Cromwell’s clients now have access to the entire MLS listing database on her website. And as a member of New Hampshire’s NNEREN MLS, Cromwell’s clients can search the MLS quickly and easily using IDX search tools.
Additional benefits of using IDX Broker include the ability to automatically create featured listing pages, check the status of new MLS listings and generate automatic emails 24/7.
About Penny Cromwell
As a professional realtor at Advanced Team Realty, Penny Cromwell’s website is equipped with all the latest technology to ensure potential clients have access to the information needed to make an educated real estate decision. Penny is an expert at helping you find the best home in your price range, marketing your home effectively and selling your home as quickly as possible. Whether you are buying or selling your home, Penny is dedicated to using her superior experience and respected track record to help you successfully achieve your real estate goals.
About IDX, Inc.
Headquartered in Eugene, Oregon, IDX, Inc. is a leading provider of web-based applications for real estate professionals throughout the U.S. IDX, Inc. offers two primary applications:


