This report analyzes the Indian retail brokerage industry taking into account the health of the capital markets and the intensity of competition among the brokerage companies. Michael Porter's Five Forces Analysis has been employed to present a picture to gain an undertanding of the competitive landscape and industry attractiveness. It covers important segments of the industry and analyses market dynamics.
A differentiating aspect of this report is a comparative assessment of the top 11 retail brokerages on various value indicators, comprising, product, pricing, service delivery model and unique selling proposition.
The major growth drivers for brokerage revenue and trading volume are:
• Continuous fall in brokerage fees
• Adoption of technology — screen-based trading, electronic matching, and paperless securities
• Centralized operations, effective risk management, and control on large interconnected operations spanning multiple locations, which is enabled by telecom connectivity and low costs
• Increasing access to capital and the ability to provide margin finance
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