This report starts with a historical overview of the Indian advertising industry and examines how advertising spends have undergone a change over the years. It looks at the trends and key drivers and their impact on the industry. A summary of the issues faced by the advertising industry has also been included. The report conducts a detailed external and internal study of the Indian advertising industry within the PEST and Porter frameworks.
It also studies the competitive landscape including the top three agencies- JWT, O&M, and Lowe’s. Since the agencies are not listed and do not disclose their financial information, the report has alternatively covered a summary of their operations and competitive strategies. The report concludes with an outlook on the industry.
The Indian advertising industry has been evolving at a fast pace over the past few years owing to an increase in the forms of media and communication and the emergence of new distribution channels. In 2005, this industry experienced a growth of xx%. Currently India has a low ‘advertising spend to GDP’ ratio as compared to other economies. Competition for the outsourcing business and creativity leakage represent the major issues and implications. However, the television advertising is expected to register high rates of growth, with India expected to become Asia's leading cable market by 2010.
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