Body Shop International is the global leader in natural ingredient-based personal care products. Spread across 52 countries, Body Shop offers a portfolio of nearly 600 skin- and hair-care products and 400 accessories. Since its inception, it has been strongly positioned as an ethical, personal-care retailer with a social face encompassing women’s rights, environment and social initiatives.
The report highlights strong market position of Body Shop and its long-term brand loyalty because of its unique product positioning. Its competitive strengths and weaknesses, opportunities and strengths. The report covers various markets like the US, Canada, Europe, Asia-Pacific where Body Shop has market presence. It presents competitive positioning of Body Shop with its key competitors Avon Revlon and Estee Lauder.
In March 2006, Body Shop accepted a US$1.1-billion takeover offer from L’Oreal, the largest cosmetics player in the world.
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