As the role of the automobile has evolved from a basic transportation solution to a social statement and, more recently, a fashion item, so too have the automotive marketing and promotion strategies changed in recent times. The role of advertising has become so critical, that the success of a new model can be as dependent on the effectiveness of the ad campaign as it is on the attributes of the car itself.
The 24/7 way of life that is so prevalent today will continue to put pressure on the effective delivery of the automotive product message, and this will significantly alter the way in which cars are marketed in the future. How the manufacturers and associated creative media agencies respond to this constantly shifting target will make for interesting times ahead. Only one thing is certain in the consumer market - change is unavoidable.
Designed specifically for both vehicle manufacturers and the marketing agencies that work closely with them, this exclusive report analyses the key factors that have influenced changes in the market. These include changes in tastes, lifestyle shifts, brand loyalty and economic fluctuations. The report addresses specific issues such as :
-Marketing to a younger audience
-Selling cars to the female market
-Marketing alternative fuel technologies
-The Internet and the showroom
-Media communication styles of the future
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