EUGENE, ORE. - Eugene based IDX, Inc. today announced the addition of Coldwell Banker Platinum Properties to its suite of real estate based search applications online. Coldwell Banker Platinum Properties now uses the latest version of IDX Broker to display and completely integrate Multiple Listing Service (MLS) listings on its website. This allows Coldwell Banker Platinum Properties to retain leads generated from direct traffic, rather than losing out to the listing broker through the use of traditional framed MLS search tools.
The IDX Broker application provides agents, brokers and other real estate professionals with the tools needed to create a competitive advantage in a growing real estate market.
The objective in developing a website with an integrated MLS data feed was to generate new leads at a low cost for the client. With automatic email announcements, custom client home views, and advanced admin and integration controls, Coldwell Banker Platinum Properties’ clients now have access to the entire MLS listing database on its website.
Additional benefits of using IDX Broker include the ability to automatically create featured listing pages, check the status of new MLS listings and generate automatic emails 24/7.
About Coldwell Banker Platinum Properties
Coldwell Banker Platinum Properties is a leader in the industry. Over the course of the last 100 years, Coldwell Banker has built a solid reputation as the premier firm to meet your real estate needs.
About IDX, Inc.
Headquartered in Eugene, Oregon, IDX, Inc. is a leading provider of web-based applications for real estate professionals throughout the U.S. IDX, Inc. offers two primary applications:
