PRLog (Press Release) –
Feb 14, 2007 – European spinners realise that they have to offer something special in order to survive the challenge of cheaper yarn production in Asia. The industry has been forced to slim down and regroup. But it has also engaged in an intensive programme of investment in innovative, technically advanced products which cannot easily be copied. Spinners have worked with textile machinery makers to explore what is possible, and with customers to discover what is desirable. The results, on view at this season’s yarn fairs, are impressive. Yarns are becoming ever finer, lighter, softer, smoother and more luxurious—making the resultant fabrics more comfortable and therefore more desirable. Moreover, the effort has not just been confined to special, technical high performance products. Even yarns that may seem plain and straightforward to the eye can be the result of careful development to make them more attractive to the demanding modern market. In some cases the products are not only better but also less expensive.
Such a strategy appears to be working. A mood of optimism is reported at the fairs in spite of the trading difficulties the spinners are facing—not least the continuing rise of the euro against the US dollar and the end of quotas on December 31, 2004. While the total number of visitors appears to have fallen slightly compared with a year ago, the proportion of buyers from outside Europe, encouragingly, has increased. The European spinning industry remains an essential and stimulating presence at the heart of the global textile industry.
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