PRLog (Press Release) –
Feb 14, 2007 – Reflecting the difficulties faced by the European textile industry, Europe’s yarn and fabric fairs have suffered years of uncertainty and rationalisation. Fairs which were once rigidly European have been forced to open up to exhibitors from around the globe. Dates have been shuffled and events merged, and the fairs are smaller in size. But, despite the upheaval, they remain at the creative and innovative centre of the world textile industry, and the quality, design and ingenuity of the products on offer seem to have steadily improved.
In the first year after the elimination of trade quotas European spinners, knitters and weavers have mounted a counter-attack against the cheaper foreign competition which threatens their survival. At the Pitti Filati knitwear yarn fair, Italian spinners were optimistic for the first time in years as trade started to recover. Some spinners who specialise in high quality yarns were actually reporting growth in sales. In fabrics the fashion trend towards “authenticity”
can be seen as a desire for the genuine quality which European mills have traditionally supplied. Even in a mass market area such as denim, mills report a demand for authentic quality and design, in spite of the extra cost. At Première Vision—which remains the active, innovative and creative face of the global textile industry—the traditional textile strongholds staged a strong and defiant comeback in terms of design and innovation in the year their markets were thrown open to cheaper and unrestricted imports from Asia.
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