AccuWeather.com Presents New Fashion Weather Forecast Tips for Staying Warm, Yet Stylish

PR Log (Press Release) – Feb 13, 2007 – For more information:
AccuWeather, Inc.
385 Science Park Road
State College, PA 16803
Contact: Justin Roberti
(814) 235-8756
roberti@accuweather.com


AccuWeather.com Presents New Fashion Weather Forecast
Tips for Staying Warm, Yet Stylish this Valentine’s Day – and beyond!

State College, PA – Feb. 13, 2007 – AccuWeather.com today announced the launch of the AccuWeather.com Fashion Weather forecast page, a unique content area that combines fashion advice and meteorological insight to empower fashion-conscious users to stay stylish and comfortable no matter what the weather brings their way.

Released just in time for that romantic Valentine’s Day date, AccuWeather.com Fashion Weather offers a variety of exclusive features to keep users better prepared for the effects of heat, cold, wind, and precipitation on consumers’ hair and clothing. The Fashion Weather page features:

• Regularly updated fashion forecasts expressed as whimsical weather maps
• A unique frizz index to warn of upcoming bad hair days
• Fashion quotes and tips from the hosts, famous individuals, and users
• Exclusive fashion confessional videos starring AccuWeather television personalities and “Femme-Casters” Katrina Voss and Maggie Johnson

The AccuWeather.com Fashion Weather national forecast for this week provides this outlook for the upcoming romantic holiday in light alliterative verse. “If you must venture outside, remember to dress warmly as frostbite is far from fetching and hypothermia is hardly handsome. This Valentine’s Day, an in-door romantic celebration will be the best choice for most of the country,” said Katrina Voss, on-air meteorologist and Fashion Weather co-host.


“Fashion Weather is an example of AccuWeather.com’s creative approach to serving all kinds of weather consumers,” said Jim Candor, Senior Vice President of New Media for AccuWeather.com “With this unique offering, we hope to add value to their online experience and to keep users returning for years to come.”

About AccuWeather and AccuWeather.com
AccuWeather, The World’s Weather Authority®, presents accurate, localized, branded forecasts and severe weather bulletins to over 106 million Americans each day via the Internet, mobile devices and IPTV, through the airwaves, and in print. The 113 meteorologists at AccuWeather deliver a portfolio of customized products and services to media, business, government, and institutions, and inform millions of visitors worldwide through the free AccuWeather.com website. AccuWeather also provides content onto more than 20,000 third-party Internet sites, including CNN Interactive, ABC’s owned and operated stations, The Washington Post and The New York Times. Visit www.accuweather.com for more information.

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