All American Seasonings of Denver, Colorado was founded by Andrew Rodriguez, head of a Cuban family which fled the homeland with Castro’s rise to power in 1963. Mr. Rodriguez started his business very small in 1968, initially relying upon a narrow product line of spices his company developed for local restaurants. As enthusiasm for these products increased, so did the company’s investments in employees, equipment and facilities. For the last decade, All American Seasonings has consistently topped the list of fast growing, minority-owned companies in the Denver area. The company, now headed by Andy Jr., produces over 9 million pounds of product per year and is growing in revenues at a projected rate of 10% per year.
Prosperity can, however, exact a toll. Old established ways of doing things, however comfortable, can be overwhelmed with the complexities of managing hundreds of products, thousands of ingredients and corresponding numbers of custom recipes, customers and suppliers. All American upgraded from manual to computer-based systems in the early ‘90s, including an accounting package interfaced with a manufacturing system on DOS platforms. As the business grew and staff was added and complexity skyrocketed, the company found that it was relying upon the ingenuity of its staff to overcome limitations of the systems in place. What was once straightforward and easy to understand had become compartmentalized, very specialized and “personal”
According to Gene Van Horne, Director of Operations for All American Seasonings, “The selection process included performance shootouts, hands-on evaluations on-site for key staff within each department. Other systems were considered including Process Pro and Sage Mas500, however All American found several features in BatchMaster that made it the best choice including ease of use, logical flow in day-to-day operations, ability to be “tailored”
About BatchMaster
BatchMaster Software, Inc. has provided advanced ERP solutions for over two decades with more than one thousand five hundred installations worldwide. BatchMaster’
BatchMaster Software, Inc.
Preston W Blevins CFPIM, CIRM, CSCP
Business Development
phone: (949) 583-1646 Ext 240 | Mobile: (949) 813-5217 | FAX: (949) 271-4620 |
pblevins@batchmaster.com | www.batchmaster.com


