China Foreign Tertiary Education Market
With long-term effects, China’s accession to the World Trade Organization (WTO) is part of a lengthy process of ongoing social and economic change. As foreign companies penetrate the market, competition is on the increase in many sectors. The government in its 10th Five-Year Plan stressed the importance of education, but in 2001 government education spending was only RMB82 billion(16% of the total). The people are becoming aware of the need for life-long learning in a complex world, and demand for higher learning is rising quickly.
With an estimated value of RMB48 billion (US$5 billion) in 20021, China’s higher education market is large and growing. It presents risks and opportunities to investors in an increasingly competitive domestic environment. Annually China is sending abroad about 76,0522 new selffunded students to overseas universities. One study concluded that “Fast domestic economic growth and a better financial background of Chinese students, together with still unsatisfying domestic higher education, have resulted in the continual increase of students studying abroad.3” This underlines the weakness of the education system while indicating that there are growth areas for potential investment.
In light of the weaknesses in the domestic higher education sector, China Knowledge Consulting has identified opportunities in two key areas:
• Investment in higher learning and the sub-degree market;
• other countries becoming higher learning destinations.
The sub-degree niche is expanding because of the low levels of local university enrollment and self-funding overseas. With urban income on the rise, we expect an increase in higher education consumption and expenditure in the coming years. China needs 100,000 new MBA degree holders annually, but is producing only one-tenth of that number. Therefore, educational institute joint ventures and franchises are likely to grow in number to meet the demand for more skilled workers in a freer market. Our survey results showed plenty of scope for investors to be a bridge between Chinese and overseas universities.
We have included here a case study on New Oriental Schools, a successful local educational institute. This company has synergized its business and corporate strategies to form core competencies, enabling it to get ahead of the competition. This market research report addresses issues of interest to investors, presents our primary survey and research findings, and includes overviews of legal and tax aspects. A directory of useful contacts appears at the end.
Table of Contents
Executive Summary
Part One China’s Education System and its Development
Chapter 1 China’s Education System
1.1 General Profile
1.2 Types of Schools
Chapter 2 Development Aspects
2.1 Basic Education and Literacy
2.2 Higher Education
2.3 International Cooperation
2.4 Long Distance Education
Chapter 3 Impact of WTO
3.1 Challenges and Opportunities
3.2 WTO Commitments
Part Two Tertiary Education - Market Size and Potential
Chapter 4 Market Overview
4.1 Market Size
4.2 Growth Rate
4.3 Estimated Valuation
4.4 Market Potential and Development
Chapter 5 Competitive Landscape
5.1 Public Universities
5.2 Private Higher Education Institutions (HEIs)
5.3 Intermediary Service Agencies for Overseas Education/ Education Consultants
5.4 Representative Offices
Part Three Regulatory Environment
Chapter 6 Government Policies
6.1 Government Investment in Education
6.2 10th Five-Year Plan
6.3 Policies and Measures of the 10th Five-Year Plan
Chapter 7 Tax Issues and Repatriation of Profits
7.1 Tax Issues
7.2 Repatriation of Profits
Part Four Market Research and Surveys
Chapter 8 Market Research Findings
8.1 Student Survey
8.2 Consultant Survey
Chapter 9 The ""Middleman""
9.1 Background
9.2 Issues on Illegal Intermediary Service Providers
Part Five Case Study - A Successful Model
Chapter 10 Case Study: New Oriental Schools
10.1 Competitors:
10.2 Tertiary Education Companies in Singapore
Appendix
Appendix 1: Student Survey
Appendix 2: Provisions for Chinese-Foreign Cooperation in Running Schools
Appendix 3: Definition of Terms
Appendix 4: Licensed Educational Agencies & Consultants
(a) Municipalities
i. Beijing
ii. Chongqing
iii. Shanghai
iv. Tianjin
(b) Provinces and Autonomous Regions
i. Anhui
ii. Fujian
iii. Gansu
iv. Guangdong
v. Guangxi
vi. Guizhou
vii. Hainan
viii. Hebei
ix. Heilongjiang
x. Henan
xi. Inner Mongolia
xii. Jiangsu
xiii. Jiangxi
xiv. Jilin
xv. Liaoning
xvi. Ningxia
xvii. Shaanxi
xviii. Shanxi
xix. Shandong
xx. Sichuan
xxi. Xinjiang
xxii. Yunnan
xxiii. Zhejiang
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