Chain operation has become a popular term in China's book industry in recent years. Investment entities of different ownership structures, different sizes and different properties have participated in chain operations in the book industry, ever since it emerged nationwide in the 1990s. Chain bookstores have sprung up in many cities throughout the country.
In 2002, there were 71,824 book distribution points nationwide. The total number of employees in China’s book distribution industry was 248,595. Xinhua Bookstores, for instance, had a total of 151,510 employees, an increase of 1,672 people over the preceding year. Among the bookstore’s staff members, 85,388 were employed in Xinhua’s retail stores.
Table of Contents
Executive Summary
Book Distribution Channels
Levels of Business
Economic Property
Current Situation of China Chain Book Stores
Strong Performance of Regional Bookstores
Large-scale Distributors
Foreign Trade Book Companies
Publishing Houses
Private and Collective-owned Bookstores .
Industry Regulatory Mechanisms
Market Entry Requirements
1 Entry Requirements for Distribution Sectors
Interim Provisions on the Administration of the
Publication Market
Circular: Control on the Number of Books and
Periodicals Secondary Wholesale Units
5 Book Publishing Industry
Overview
Size and Structure of China’s Book Publishing Market
Overall Market Size
Overall Market Size & Changing Trends, by Type of
Publication
Book Consumption Market
Basic Statistics on Book Consumption Market
Consumer Group Structure
Analysis of Change in Trends
Book Distribution Market Overview
China’s Private Bookstores
Size and Structure of China’s Book Distribution Market
Overall Market Size and Changing Trends
Book Sales, By Category
Book Sales, By Region
Book Inventory
Competition in the Book Distribution Industry
Total Number and Distribution of Book Distributors
Book Distributor Ownership Structure
Scale of Operations, Regional Distribution and
Industrial Concentration of Book Distributors
Reform and Progress of State-owned Book Distributors
Enterprise Management
Chain Operations
Joint-stock Reforms
Co-operation with Social Capital
Group Management of Book Distribution Industry
Development of Private Book Distributors
Branded Bookstores
Book Chains
Online Bookstores
Wholesale Distribution of Books
Development of Foreign-invested Book Distributors
Publishers from Taiwan
Publishers from Hong Kong
Liberalization of Distribution Channels
Main Operation Models of Chain Bookstores
Construction Engineering Book Chain Model
Shenzhen Book Chain Model
Shanghai Book Chain Model
Sichuan Book Chain Model
Guangdong Book Chain Model
Jiangxi Book Chain Model
Liaoning Book Chain Model
Xinhua Audio-Video Rental-Distribution Co., Ltd.
Book Chain Model
Xi Shu Book Chain Model
Table of Contents
Leading Book Distribution Companies
Xinhua Bookstores System
Sichuan Xinhua Bookstore Group
Guangdong Xinhua Distribution Group
Jiangsu Xinhua Distribution Group
Shandong Xinhua Distribution Group
Shu Bookstore
Shandong Shiji Tianhong Book Co., Ltd.
Dongyu Bookstore
Dangdang’s Online Bookstore
Bertelsmann Impact of China’s Entry into WTO
Restrictions on Foreign Investment
Distribution of Books, Newspapers and Magazines Audio-
visual Products Film Import of Books, Newspapers,
Magazines and Audio-visual Products
Market Access
Gearing Up for WTO Entry
Foreign Participation in Publications Distribution
Market Opening for Distribution of Publications
Market-oriented Reform of Mainland Media
Conclusion
Economic Benefit Analysis of Book Distribution Sector
Cost
Composition
Profits
Different Types of Books
Different Book Distribution Regions
Business Scale and Quantity of Purchase
Investment and Capital Financing
Main Book Distribution Companies
Changing Trends in Investment
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