Smart marketing begins with a strategic examination of your customer
Base according to Commence Corporation.
• Market Segment: What customers do we serve better than anyone else?
• Competition:
• Value Proposition:
• Branding: How will we profitably communicate and deliver all of the above to our target customers?
• Sales: How will we convert all of this into new customers?
According to Larry Caretsky, President of Commence Corporation, “Experienced executives know that all good marketing starts with good strategy. Success in marketing is not about expensive advertising, big trade show booths, or slick brochures.”
For more than a year, Commence Corporation has interviewed dozens of leading executives in high-growth industrial manufacturing and distribution firms in segments that include power transmission, fluid power, welding, electrical, safety products, industrial supplies, instrumentation, and building products. Commence has also hosted several Executive Roundtables to obtain additional input and feedback from key executives building on their dialog on the topic of industrial selling with one another.
The Smart Practices reports are a summary from the variety of these sources, combined with Commence’s more than 20 years of experience and complemented with contemporary commentaries from more than 50 magazines, presentations, web sites and books. Each of the major sections - Marketing Strategy, Sales Management, and Sales Optimization through Technology – includes an Executive Summary, a set of Smart Practices derived from the research, and techniques to Leverage Information for results. Finally, the bibliography contains numerous reference materials that you may use for additional learning.
Commence (www.commence.com)
Commence Corporation
www.commence.com
Larry Caretsky
Marketing@commence.com
732-380-9100
