PeerApp, Ltd., a pioneer in creating carrier-grade peer-to-peer (P2P) solutions that allow Internet Service Providers to cut bandwidth requirements by caching huge video files, has enhanced its UltraBand 2000™ to also accommodate P2P video streaming protocols to enable P2PTV applications.
“Our newly introduced technology adds video streaming and improves the customer experience enabling Internet Service Providers to offer profitable value-added services in the face of surging broadband-delivered video,” says Frank Childs, Vice President of Business Development with the Newton, MA, broadband technology leader.
P2PTV applications overwhelm ISP infrastructure by creating flash crowd behavior during significant broadcast events, say, a major political announcement or hot news event. As a result, bandwidth consumption soars almost instantly -- from relatively low levels to gigabits of P2P traffic. With normal P2P protocols, downloads are just delayed when the system is oversubscribed. However, since P2PTV applications are used for real time streaming, they break down when ISPs try to curb the traffic by throttling.
UltraBand 2000™ enhancements eliminate this problem for ISPs by originating the P2PTV video stream closer to the subscriber. With UltraBand 2000™, ISPs can now offer premium P2PTV to subscribers without having to overbuild their networks and server capacity for sporadic peak demand.
The Big Picture
Explains Childs, “To keep up with demand for broadband video delivered to laptops and set top boxes, the movie and TV industry is increasingly turning to peer-to-peer technology. Peer-to-peer offers unparalleled scalability by tapping into the bandwidth, computing and storage capacity of broadband-connected subscribers. This drives down delivery costs by eliminating the need for content owners to lease additional server capacity and bandwidth . PeerApp is the first company to allow ISPs to participate in these value-added services based on peer-to-peer.”
At 2:45 pm, Tuesday, February 6, Childs will speak to Internet, motion picture, TV and music industry executives gathered in New York for the Distributed Computing Industry Association (DCIA) Conference on P2P technology. His remarks are part of the all-day P2P Media Summit at the Princeton Club, 15 W 43rd St. New York, NY. (Coverage is invited, for press credentials contact Dick Pirozzolo at 781-235-9911 or e-mail dick(at)pirozzolo)
DCIA fosters development and acceptance of legitimate peer-to-peer content distribution business models that properly compensate copyright owners. The DCIA is engaged in developing standards-and-
YouTube is the latest service to popularize laptop-delivered video. According to DCIA CEO Marty Lafferty, P2PTV is permeating video distribution with unexpected entertainment as well as business applications. For example, a video announcing US Senator Barack Obama’s run for the Presidency was distributed using P2PTV. DCIA coined the term P2PTV to reflect the revolution in broadband- delivered video.
In addition to Childs, panelists will include Ian Franklyn, VP, Business Development, RawFlow; Rob Schumann, President & CEO, Cinea, and Jakob Schwerdt, CEO, Media Global Intertainment. Sari Lafferty, Business Affairs, Distributed Computing Industry Association (DCIA) will moderate.
Panelists will discuss architecture, content-security, and other technology under development to optimize P2P deployment while protecting copyright owners and ISPs. The panel will also discuss whether P2P streaming technology can help broadcasters and content providers overcome live streaming limitations.
