Top Position’s start-up German language department joins dedicated French, English, Spanish and American bureaus. Launched earlier this month, the latest addition to Top Position’s multi-lingual Google AdWords planning, management and optimisation activities today confirmed its first management contract for a large domestic concern.
Targeting medium and large advertisers on the Google.de platform, Top Position expects to make significant waves in the burgeoning German market.
“Germany is one of the key players in digital advertising spend and will make a significant donation to Western Europe’s estimated €5.5 billion online budget this year,” says Top Position’s managing director, Daniel Jupp. “The invigorated German economy is embracing the internet as a viable advertising model meaning competition for the best pay per click positions is intense.”
In line with the five existing Google management departments, Top Position has recruited a number of native speakers to head up the new German department. All members of staff have undergone intense training on the search portal’s .de platform to ensure they offer advertisers a comprehensive and knowledgeable service.
The new recruits have also joined Top Position’s team of Google-qualified AdWords professionals for a series of intense, in-house briefing sessions on new and convergent technologies.
“Top Position prides itself on offering the highest levels of customer service and as a Google-certified company we feel this includes the implementation and management of the new generation of pay per click advertising,”
“Mobile, video and local adverts may be unfamiliar phrases to our clients but they are valuable and lucrative additions to many AdWords campaigns. Regardless of the target language, Top Position’s account managers are trained in the use of new advert formats to deliver a better performing pay per click account.”
In addition to Google AdWords management, Top Position also offers Yahoo Search Marketing and MSN pay per click services. With more than 250 clients across Europe and the USA, Top Position is a centre of excellence for search engine marketing.
Please direct all editorial queries and requests for further information about Top Position and associated products and services to Rebecca Appleton: email rebecca@topposition.co.uk or Tel. 0208 123 5178. Copyright free images, editorial comment and scripted interviews are available for editorial purposes.
