On the 16 and 17 of January in Shanghai (China) the International exhibition ‘Inter Expo 2007’ (dedicated to the topic of exhibition business) was held. This year special attention was paid to advertising. Therefore in the opening day the seminar ‘How to decrease risk of wasting time and money while brand development’
The participants and visitors of the exhibition were interested by universality of the presented technology of brand development and its effective application in the different markets. China TV-channel CCNF took an interview with Gene Zarkin which was on broadcast the same evening.
