PR Veteran Named VP at CustomScoop

PRLog (Press Release) - Jan 17, 2007 -
CustomScoop, a leader in customizable media monitoring technology and services, today announced that Jennifer White has joined the company as Vice President of Products and Services.

White has an extensive background in government and public relations. She previously held the position of Senior Account Executive at Fleishman-Hillard, serving in the Public Affairs practice group at the firm’s St. Louis headquarters, working with clients on regulatory, grassroots, and word-of-mouth marketing programs. Prior to joining Fleishman-Hillard, she served as a lobbyist and research director for the Missouri Chamber of Commerce and Industry.

“Jen’s background in public relations will help us expand and tailor CustomScoop’s products and services to ensure our clients have the tools they need to be successful,” said Chip Griffin, Chief Executive Officer of CustomScoop. “With the increased attention being paid to blogs, word-of-mouth marketing, and the limitations of traditional news clipping services, the need has never been greater for a full suite of online media monitoring, reporting and analysis solutions. Jen’s experience from the client side allows us to develop products and services that will become an indispensable part of the toolkit used by communications professionals.”

As CustomScoop continues to enhance its products and services, White will take the lead in driving product development plans to better meet the needs of public relations and marketing professionals. In coming months, CustomScoop will enhance its online news clipping product by extending its functionality and offering complementary modules to create a more integrated PR and marketing software solution. In addition, White will oversee new, high-end media analysis offerings, including a blog analysis solution that tracks messages and trends in the blogosphere for Fortune 500 clients.

About CustomScoop
CustomScoop, a leader in customizable media monitoring technology and services, delivers relevant market intelligence to its customers in public relations, marketing, sales, investor relations, and competitive intelligence. CustomScoop’s solution utilizes proprietary software and an extensive database of sources to deliver in the areas where traditional news clipping services fall short: speed, accuracy, and detailed reporting. CustomScoop is headquartered in Concord, NH. For more information, visit http://www.customscoop.com.