EUGENE, ORE. - Eugene based IDX, Inc. today announced the addition of Century 21 Award’s Tolaydo Allen to its suite of real estate clients. Allen now uses IDX, Inc.’s primary application, IDX Broker, to display and completely integrate Multiple Listing Service (MLS) listings on her personal website. This allows her to retain leads generated from direct traffic, rather than losing out to the listing broker through the use of traditional framed MLS search tools.
The IDX Broker application provides agents, brokers and other real estate professionals with the tools needed to create a competitive advantage in a growing real estate market.
The objective in developing a website with an integrated IDX/MLS data feed is to generate new leads quickly at a low cost to the client. With automatic email announcements, custom client home views and advanced admin and integration controls, Allen’s clients now have access to the entire MLS database on her website. This gives her website an advantage over those that don’t integrate the MLS listings with the IDX search tools and gives her listings free advertising on other real estate websites that also display the MLS data.
Additional benefits of using IDX Broker include the ability to automatically create featured listing pages, check the status of new MLS listings and generate automatic emails 24/7. And as a member of California’s MRMLS, Allen’s clients can search that MLS quickly and easily using IDX search tools.
About Tolaydo Allen
Tolaydo Allen understands that buying and selling a home is a stressful experience. That is why she is dedicated to providing her clients with the necessary tools to make every real estate transaction a successful one. With her experience, ethics and superior knowledge, Allen looks forward to helping her clients achieve all their real estate goals.
About IDX, Inc.
Headquartered in Eugene, Oregon, IDX, Inc. is a leading provider of web-based applications for real estate professionals throughout the U.S. IDX, Inc. offers two primary applications:
