Leading PPC Search Engine Launches Official Blog, Podcasts

PRLog (Press Release) - Jan 05, 2007 -
Montreal, QC (January 4, 2007) SearchAnyway has announced the launch of their official new blog (blog.searchanyway.com), a communication resource complete with podcasts, industry trends, and insider information relating to search and affiliate marketing. With over a decade of experience in online search and an expansive, well-established affiliate network, SearchAnyway is recognized as leader in PPC (pay-per-click) marketing and as an innovator in Internet search technology.

The company sees their blog as a pioneering device meant to educate and inform webmasters of all skill levels. Their aim is to share their expertise with the online world; to create stronger bonds with their own affiliates by inviting discussion and debate while at the same time to introduce affiliate marketing to interested web publishers.

“We plan to make this blog a fantastic resource,” said Sanjay Mayar, marketing director of the company. “SearchAnyway has two guiding objectives which drives us in all of our business endeavors: to be continually innovative and push the search envelope; and to find better ways of opening and maintaining a line of communication with our partners.”

The content is penned entirely by SearchAnyway’s elite marketing team who keep themselves up-to-date of all major developments and concerns within the online search industry. By communicating this information in the format of a blog, SearchAnyway has fully embraced the informality of the Internet while combining it with their own professionalism and industry know-how.

Some of their blog features include:

Podcasts: Visitors to the blog can listen to the latest audio tutorials and information on SearchAnyway’s podcasts.

Industry Trends: A focus on the latest innovative trends and business activities in the online marketing industry.

SearchAnyway News: Readers are informed about new, exciting business developments within SearchAnyway.

Speaker Box: SearchAnyway’s bloggers answer inquiries, address comments and respond to suggestions received from readers.

How-To: Offers readers step-by-step guides, tips and tricks.

With the understanding that Internet marketing has grown more progressive with the buzz surrounding Web and PR 2.0, SearchAnyway’s Blog is part of a strategic online marketing campaign meant to solidify the company’s position in the PPC search engine market. PPC marketing has grown into a multi-billion dollar industry, with no signs of slowing down. Keeping abreast of the business activities in the world of PPCs, the search engine intends to use the blog as a decisive online communication tool that will help web publishing affiliates succeed at becoming more business savvy.

blog.searchanyway.com
www.searchanyway.com